SM City Clark employees through SM Cares and Toy Kingdom brought joy to the kids of Duyan Ni Maria, Tahanan ng Nazareth Orphanages in Mabalacat City, and at the Dr. Clemente Elementary School last December 29, 2021. The project dubbed as “Bears of Joy” is a long-running special project of SM Supermalls. Mall shoppers may purchase a pair of plush bears, one of which they keep and the other to give for donation to the less privileged children in the community or to a chosen beneficiary.
The collection features specially designed bears inspired by four of the most common interests and hobbies of many Filipinos during the Pandemic. The bears are Cookie the Baker, Cammy the Vlogger, Journey the Biker, and Sunny the Plant Lover.
The SM Bears of Joy will continue to bring smile to kids who seldom receive gifts during the Holiday Season. Through this, SM Supermalls has reached thousands of beneficiaries across the country.