Cebu Pacific launches Juan Effect Boracay


    (From L-R: Secretary Arthur Tugade, Department of Transportation; Secretary Mark Villar, Department of Public Works and Highways; Secretary Eduardo Año, Department of Interior and Local Government; Secretary Bernadette Romulo-Puyat, Department of Tourism;
    Secretary Roy Cimatu, Department of Environment and Natural Resources; Candice Iyog, Cebu Pacific Vice President for Marketing and Distribution.)

    Cebu Pacific continues to push for sustainable tourism as it rolls out the second module for Juan Effect in Boracay, in time for the impending reopening of one of the most beautiful islands in the Philippines. The airline donates trash bins for use around the island to encourage proper waste management amongst locals and tourists alike.

    CEB, together with the Philippine Department of Tourism, Department of Environmental and Natural Resources, and Department of Interior and Local Government, gather for a ceremonial turnover of bins to the Municipal Environment and Natural Resources Office (MENRO). The bins were manufactured using upcycled waste plastic materials, including 1.8 kilograms of laminated wrappers—roughly equivalent to 789 snack packs.

    CEB will also be reducing its flights to Caticlan, in cooperation with the government’s efforts to limit tourist arrivals.

    Since its launch last July 31, 2018, CEB has already rolled out initiatives in Siargao, right before its peak tourist season. The airline has also replaced all its non-recyclable utensils inflight with eco-friendly ones for meals and refreshments.

    The Juan Effect aims to encourage responsible travel among passengers, and empower everyone to change at least one everyday habit. At the same time, this program also engages with local stakeholders for a more collaborative effort towards the conservation of the environment.

    About Cebu Air Inc. (PSE: CEB)

    Cebu Air Inc. is the largest carrier in the Philippine air transportation industry, offering its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline.

    CEB and subsidiary Cebgo fly to 37 domestic and 26 international destinations, with over 108 routes spanning Asia, Australia, the Middle East, and USA. The CEB network operates flights out of seven strategically placed hubs in the Philippines: Clark, Davao, Cagayan de Oro, Kalibo, Cebu, Iloilo and Manila.

    CEB boasts of one of the youngest fleets in the world, with a total of 67 aircraft with an average age of 4.8 years. The CEB fleet is comprised of 36 Airbus A320, five Airbus A321CEO (Current Engine Option), and eight Airbus A330; while the Cebgo fleet is composed of eight ATR 72-500, and ten ATR 72-600 aircraft. Between 2017 and 2022, CEB expects delivery of two more A321 CEO,six ATR 72-600, and 32 Airbus A321NEO (New Engine Option) aircraft.

    For bookings and inquiries, guests can visit or call the reservation hotlines (+632)7020-888 or (+6332)230-8888. The latest seat sales can be found on CEB’s official Twitter (@CebuPacificAir) and Facebook pages.


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