Communications Excellence. IABC Philippines recognized BDO Unibank during Arise: The 18th Philippine Quill Awards, which honor exemplary communication research, programs, skills, and creative work. The bank received Awards of Excellence and Merit for its effective communication campaign, media and influencer engagement, and financial advocacy videos.
BDO Unibank’s efforts to keep its clients and the general public informed have been recognized with six Excellence and Merit awards at the recently held “Arise: The 18th Philippine Quill Awards”, which “honor exemplary communication research, programs, skills, and creative work.”
The Quill Awards was organized by the Philippine office of the International Association of Business Communicators (IABC), a global membership association whose members represent various communications discipline including public relations, media relations, corporate communications, public affairs, government relations, community relations, to name a few.
BDO received an Excellence Award in the Social Media Programs category for engaging with TikTokers, an emerging set of online influencers, to start conversations about its BDO Remit videos on the social media platform as well as help bring joy to overseas Filipinos and their beneficiaries at home.
The BDO Remit videos starring endorser Piolo Pascual were launched last year. To bring them closer to customers, the bank partnered with Star Magic’s Rise Artists Studio to have Piolo guest on its “We Rise Together” online show, and get support from its online influencer network. This strategy gave BDO an Excellence Award in the Media Relations category.
Meanwhile, the bank’s “Kabayan, Kasangga, Kasama” campaign, which created awareness for its BDO Remit videosbagged a Merit Award in the Marketing, Advertising, and Brand Communication category. The campaign culminated in one of the first virtual presscons in the Philippines amid the COVID-19 pandemic.
BDO also brought home accolades in the Audio/Visual category for its advocacy videos aimed at different target audiences: