Home Headlines Mekeni’s trade marketing manager among 2024 ‘Top Filipino Young Marketers’

Mekeni’s trade marketing manager among 2024 ‘Top Filipino Young Marketers’

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At the awards night (L-R): Mainsmith YMMA founder Josiah Go, awardee Jose Montes, and Mansmith YMMA co-founder Chiqui Escareal-Go. Contributed photo

MAKATI CITY – Mekeni Food Corp.’s trade marketing manager Jose Montes is one of the 12 recipients of the 19th Mansmith Young Market Masters Awards (YMMA) 2024 during the recognition ceremonies held recently at the Carlos P. Romulo Auditorium here.

Montes was recognized for “his ability to launch new products using strategic thrift approach to connect with consumers in meaningful ways, enhancing the brand’s visibility and accessibility.” Thus, contributing to record sales for the processed food company in 2023.

The 19 th YMMA Awardees: Cathleen Denise Barrameda (Golden
Arches Development, McDonald’s master franchise holder in the Philippines),
Grace Therese Benedicto (UL Skin Sciences), Lorenzo Canaria (GCash), Jhenard
Cayaban (Amazon Web Services), Genesis Jarilla (Nutriasia), Abigail Pel (Unilever),
Aries John Piñeda (SM Mart), Dominic Rowell Reyes (Jollibee Group), Catherine
Denise Rollan (Kenvue), Czarina Sevilla (Avocadoria), Ian Phillip Villaruel (Procter
and Gamble), and Jose Montes (Mekeni Food Corp.). Contributed photo

“Jose’s accomplishments set a high standard for excellence in our team,” enthused Mekeni president Pruds Garcia of his manager’s recognition, highlighting his dedication and role as a purpose-driven leader within the organization.
Kat Gomez-Schultz, Mekeni’s AVP for Marketing and a former YMMA awardee herself, praised Montes’s achievement as a reflection of the collective hard work and resilience of the Mekeni team. 

“Jose’s recognition is a testament to our commitment and dedication, and I look forward to seeing more of our team members honored in the future,” she said. 

For the company, Montes’ recognition not only underscored his individual excellence in trade marketing but also made manifest Mekeni’s overall performance improvements, culminating in their highest sales figures to date this year.

Advocacy-based Mansmith and Fielders Inc. instituted the Young Market Masters Awards as a continuing tradition of recognizing excellence in the marketing and business fields.

Now the most sought-after recognition for young marketers and entrepreneurs 35 years old and below, Mansmith YMMA has become a prestigious platform honoring innovation, creativity, and brand leadership. Punto News Team/PR

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