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Hyundai opens 3rd dealership in CL

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RIBBON CUTTING. (L-R) HAP EVP and COO Marco Hizon, HAP deputy COO Yves Amiel Hizon, HARI president and CEO Ma. Fe Perez-Agudo, HARI chairman Edward S. Go, and Angeles City legal officer Atty. Ralph Macalino. Photo by Joann Manabat


ANGELES CITY — Taking mobility to new heights, Korean automotive brand Hyundai opened its second full-service passenger car dealership in Pampanga and third in Central Luzon with a ribbon-cutting ceremony and unveiling of Hyundai Asia Resources, Inc. (HARI) and Hyundai Angeles Pampanga (HAP) ceremonial marker here on Thursday.

The event was graced by HARI president and CEO Maria Fe Perez-Agudo, HARI chairman Edward S. Go, HAP EVP and COO Marco Hizon, HAP deputy COO Yves Amiel Hizon, and Angeles City legal officer Atty Ralph Macalino in behalf of Mayor Carmelo ‘Pogi’ Lazatin Jr as well as some private and corporate executives and dignitaries.

Operated by the Hizon Auto Group, one of the pioneers in Hyundai dealership in the Philippines, HAP complies with Global Dealership Space Identity (GSDI) standards, the modern design philosophy of Hyundai Motor Company (HMC) that mirrors and complements its top performing vehicles such as Accent, Tucson, Grand Starex, and Sta. Fe.

According to Hizon, as part of the modernization program of the government, HAP will also introduce its H-100 Class 1 passenger vehicles in the near future.

“In a few weeks or months, the H-100 is going to be introduced. We will handle the Class 1 category. This is the 13-seater passenger vehicle,” said Hizon.

“We are more focused on the service differentiation and product differentiation. Once they buy from us, they will see the difference what is in Hizon Auto Group,” he added.

HAP is built to respond to consumers’ demand with sustainability and environment protection. The state-of-theart facility uses sustainable materials and practices to minimize its carbon footprints.

HAP is part of HARI’s aggressive PC and commercial vehicle network expansion to cater to the country’s high growth corridors. With a total of 33,763 units sold in 2019 generating 2.9 percent growth in December as it maintains its position in the market as one of the top automotive brands in the Philippines.

According to Agudo, HAP is part of Hyundai’s grand vision to bring relevant innovation and elevate the mobility experience. Residents and businesses in Central Luzon can expect excellence in mobility, service, and worry-free ownership with their highly trained and certified dealer personnel.

“We start the year and the new decade strong by proudly hoisting the Hyundai flag in the progressive cities of the country like Angeles City, fortifying our growing Hyundai dealership network,” said Agudo.

“The new Hyundai dealership in Angeles is aligned with Hyundai’s grand vision for 2020 and beyond. We strive to bring relevant innovation to take mobility experience to the next level. Beyond profit, we are strongly committed to our customers, our nation, our planet,” Agudo added.

Meanwhile, to mark its 42 strong dealerships nationwide, Hyundai Baguio also held its grand opening on January 24 to further strengthen its presence in northern regions of Luzon.

Hyundai Asia Resources, Inc. is the official distributor of Hyundai passenger cars and commercial vehicles in the Philippines.

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