The participants came from different schools, senior citizens organization, local mall shoppers and Miss Earth candidates from Bulacan.
Sheryl Baltazar, SM City Marilao public relations officers, said the mall’s observance of the earth hour is in cooperation with the Department of Environment and Natural Resources and the World Wildlife Fund’s (WWF) initiative to create global warming awareness among millions of their shoppers nationwide.
The observance of the earth hour here started as early as 4 p.m. as mall officials built an “earth wall” just before the mall’s main entrance where shoppers signed on the wall.
As observed by Punto, even young children joined the campaign by affixing their signatures on the wall while being assisted by the parents.
Baltazar said that it was a good sign because parents will be able to guide their children and also explain to them the issues of global warming.
While shoppers sign on the wall, others were watching a documentary shown on a wide screen television on the other side of the wall.
“Ganun pala, grabe ang global warming,” a lady in her mid-30s said while watching the documentary.
Before 8:30 p.m. on the same day, mall personnel guided students and shoppers in front of the mall’s main entrance for the ceremonial candle lighting and turning off the lights.
Some 400 Bulakenyos lined up outside holding lighted candles as mall tenants started to turn off some of their lights.
Soon, the front of SM City Marilao almost turned into pitch darkness if not for the lighted candles.
As this developed, Dennis Martel, the mall manager said that aside from the earth hour participation, SM malls across the country have been actively promoting earth friendly activities through unified environmental programs.
These include the Trash to Cash recycling Market that they hold every month that has been introduced to mall customers.
Martel added that mall’s trash bins encourage recycling as well as segregation from the source.
He added that they also have the green bag campaign that is designed to reduce production of plastics through the use of fashionable grocery bags, aside from energy and water saving system installed within the mall.