BeautéDerm celebrates a decade of beauty through BeautéCon and casino royale-themed gala night


    CLARK FREEPORT — The second annual BeautéDerm convention (BeautéCon) brought together some 600 delegates and its celebrity endorsers and ambassadors at the Clark Marriott and Royce hotels here over the weekend.

    Present in the convention for a celebration of a decade of Beauté were celebrity ambassadors Maricel Morales, Alma Concepcion, Rochelle Barrameda, Sherilyn Reyes-Tan, Shyr Valdez, Pauline Mendoza, and a surprise appearance by Marian Rivera-Dantes along with BeautéDerm delegates across the globe.

    BeautéCon featured activities while guest speakers helped store owners, distributors and resellers gain in-depth knowledge of BeauteDerm products and policies, as well as personal motivation and encouragement for a holistic approach.

    BeautéDerm’s president circle awardees together with president and CEO Rhea Tan and celebrity endorser Marian Rivera-Dantes. Photo by Joann M. Valenciano

    Brand management seminar and product training were also conducted to streamline its business developments.

    Lance Tan, BeautéDerm Corporation creative director and brand ambassador said imparting the brand’s standards and values are as important as well.

    “BeautéDerm has been here for a long time and what we’re trying to do is to create a 360-degree view of BeautéDerm,” said Tan. “What they see in store is also what they will see online and vice versa,” he added.

    The two-day convention held lectures and seminars featuring special guest speakers.

    Motivational speaker on finance Chinkee Tan shared insights on how to manage personal income and business finances.

    A Beauté talk was also presented by Christina Gonzales-Romualdez and Pia Hontiveros who imparted insights on women empowerment.

    BeautéDerm also acknowledged its top sales performers categorically awarded to its highest-ranking ambassadors, distributors and resellers.

    Concurrently, the event also introduced Enchong Dee as its newest celebrity endorser for its brand-new product line for men – Spruce and Dash. 

    Meanwhile, a grand birthday celebration was also held for BeautéDerm Corporation president and CEO Rhea Anicoche-Tan at Royce Hotel and Casino.

    More A-list celebrities attended the event with amazing shows from Gary Valenciano and Zsa Zsa Padilla who filled night with ecstatic atmosphere with their awesome performances and energy at the grandest affair for the one who started it all.


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