JUBILATION over the staging of the Wedding Destination Pampanga Year 14 was still high when Voltaire Zalamea, president and CEO of Events and Concepts (EAC), began sharing how he managed to continue to set the event apart and stayed hopeful despite the challenges brought by the Covid-19 pandemic.
“Year 2020 was the most challenging year as the live events were greatly affected by pandemic. What was even more painful was that the world considered us non-essential. We, the EAC team, did not stop but rather introduced virtual bridal fair and came up with the first online bridal fashion show streamed online,” Zalamea said.
After two years, this is the first face-to-face bridal fair that the indefatigable EAC team worked to mount – Wedding Destination Pampanga Year 14 – widely recognized as one of the grandest bridal fairs ever in Pampanga held at the spanking new SMX Convention Center Clark last August 12-14.
Flashback to 2009: EAC is promoting Pampanga as an excellent wedding destination North of Metro Manila. “Because during that time, Pampanga was already being considered by a lot of prospective brides and grooms because of accessibility, affordability, ingenuity” Zalamea reminisced.
Celebrating achievements over the years has strengthened the company’s reputation as Pampanga’s preferred bridal fair among the suppliers. The roster of featured event and wedding suppliers from Pampanga, Tarlac, Olongapo and Manila are a virtual who’s who in the industry.
It was a no mean feat to fill the trade hall of SMX Convention Center Clark but Wedding Destination Pampanga Year 14 brought in the crowds, with soon-to-wed couples reveling at exclusive discounts from 82 exhibitors.
Each year Zalamea is constantly thinking of ways to make it more exciting for the audience, give more value to its sponsors and make it a milestone for exhibitors.
“I’m very fortunate to work with a great team and get support from sponsors that I love and enjoy working with. We approach the event with renewed enthusiasm. This year, with the new location and still in the middle of the pandemic I’m proud to share that we reached 397 on-the-spot bookings and estimated 2,045-foot traffic in three days,” Zalamea said.
Anticipation is high that the next Wedding Destination Pampanga will be another blockbuster. Given the track record of Zalamea and his EAC, it will be nothing less than the grandest.
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