VICTORY LINER, the biggest bus company in Northern Luzon, recently bagged twelve awards, including the Gold Award for the Best Short Film of 2018, in the prestigious Adobo Design Awards held in Makati City.
The short film entitled “ The Last tattoed women of Tanudan” produced by Victory Liner and Extra Mile Productions for the bus company’s Know Your North campaign got the Lucille Tenazas design award for 2018, the Best in Show for Purpose and the Gold Award for short film.
The film also bagged a silver award for cinematography and direction, while Victory Liner got bronze awards for its short film entitled “Silaki Giant Clams” and “ Aetas of Subic” in the short film category for best in cinematography, sound design, editing and direction.
Adobo Design Awards is the country’s most coveted award for the creative industry.
This year’s awards differs from past years because Adobo Magazine partnered with D&AD, the most prestigious awards-giving body in the field of design in Asia.
For this year, seventy entries were chosen out of nearly 300 submitted entries. These entries from different design and advertising agencies fought for the privilege of getting top spots for nineteen professional categories.
Know your North is the advertising campaign by Victory Liner to help encourage local and foreign tourists to visit interesting places in Northern Luzon.
Twelve short films were produced, each running for one to five minutes. Megged by the country’s most creative production outfit, Extra Mile Productions, these short films featured personalities and places never before or rarely seen by Filipinos.
Indie film and Natgeo director Gabby Malvar megged the film with Filipino explorer and mountaineer Kiko Rustia as perennial host. Malvar’s team scoured the mountains of Cordillera and the plains of Cagayan and Zambales to feature interesting slices of Northern Luzon life.
