MANILA, Philippines, March 10, 2025 – With artificial intelligence (AI) revolutionizing industries, TELUS Digital Philippines is making significant strides to ensure women are at the forefront of this transformation through comprehensive training programs and the use of AI-powered tools. From utilizing an AI co-pilot to help sift through tens of thousands of employee engagement feedback, to creating and utilizing an “AI agent sandbox,” where team members practice difficult customer scenarios and get real time recommendations for improvement, the TELUS Digital Philippines team is leaning into the benefits of upskilling employees on AI. Beyond the business benefits, the company is committed to providing women with equal opportunities to harness AI’s potential and accelerate their careers.
As a proud sponsor of the recent Great Women Festival, organized by the GREAT Women Project, Philippine Women’s Economic Network (PhilWEN), the EON Group, and Philippine Business Coalition for Women Empowerment (PBCWE), TELUS Digital Philippines joined a diverse group of leaders and innovators dedicated to advancing women’s empowerment in ASEAN.
Anne Muñoz, TELUS Digital Philippines Country Vice President, participated in the panel and emphasized the company’s commitment, saying, “We believe in celebrating women’s contributions to technology while actively creating pathways for their growth. By fostering a culture where AI and human ingenuity work together, we ensure that no one—especially women—is left behind.”
Muñoz added, “At TELUS Digital, we’re taking action to ensure our teams not only understand new technologies but know how to use them effectively and responsibly. We do this by upskilling our teams, fostering innovation, and cultivating an environment that prioritizes human creativity combined with technological curiosity. And as we do this, we’re ensuring that women are fully empowered to harness AI’s potential to accelerate their careers, just as much as anyone else.”
Empowering women through AI training and tools
To encourage team members to embrace AI technologies, TELUS Digital Philippines is implementing a comprehensive strategy that goes beyond simple skills training. This includes providing access to secure AI tools, including Fuel iX™, TELUS Digital’s proprietary enterprise-grade AI platform and suite of services, and WorkAssist,. Additionally, the company shares success stories of women using AI to enhance their work and integrates AI tools directly into daily workflows and skills development programs. “We are actively working to train our team members on these tools, emphasizing responsible and safe AI usage and highlighting its potential to contribute to not just the work that we do, but the good of our communities as well,” explained Muñoz.
For example, AI-powered copilots are helping agents handle customer interactions more efficiently, while AI-driven insights are enabling leaders to make more informed decisions. The company’s AI-powered agent simulator also allows employees to practice customer interactions in real-time, reducing training time by over 33% and improving customer satisfaction, especially in high-stakes scenarios.
Women in TELUS Digital Philippines are seeing the benefits firsthand. Team members shared that GenAI and machine learning are helping them work faster and smarter, reduce manual, repetitive tasks, analyze data beyond human capacity, and create new opportunities for growth.
To further all their team members with hands-on experience, TELUS Digital Philippines also hosts AI hackathons where diverse teams collaborate on real-world challenges. Women made up over 53% of recent hackathon participants, demonstrating their eagerness to engage in such opportunities. These hackathons have already led to impactful AI-driven solutions, such as an AI co-pilot that speeds up personalized learning materials and utilizing AI to create SMART action plans that improve key performance metrics.
Empowering leadership with AI
AI is not only transforming customer interactions. It is also reshaping leadership and team development. By integrating AI tools to assess the quality of coaching logs, TELUS Digital Philippines can measure how effectively leaders are addressing their team members’ pain points and provide real-time recommendations on how employee development plans can be enhanced. This approach has resulted in improved leadership effectiveness and team engagement, as well as accelerated team development and better alignment of leadership actions with team needs.
To gain deeper insights into how employees are feeling at work, the company utilizes AI-powered sentiment analysis to sift through 25,000-plus team member responses to their annual Pulsecheck employee engagement survey. This saves valuable time and improves accuracy, allowing for faster and better strategies to address employee feedback. Last year, the team used Fuel iX to analyze over 15,000 comments from more than 25,000 team members during the Pulsecheck survey, reducing analysis time by 70% and leading to significant improvements in data analysis accuracy and granularity.
Beyond the workplace, TELUS Digital Philippines is committed to AI education and community outreach. Through its TELUSwise program, for instance, the company educates students on the safe and responsible use of AI, the internet, and social media, empowering Filipino youth to embrace technology as a tool of empowerment.
“As technology continues to move ahead, addressing skill gaps is crucial,” said Muñoz. “AI is the ultimate co-worker. It can make everything you do faster, smarter, and more impactful. It’s essential to build a culture that not only embraces AI but also ensures every team member, particularly women, has the tools and opportunities they need to succeed. The future of work is about creating a culture of empowerment, adaptability, and leadership. Women should not just be part of this change, we believe they should be at the forefront.”
By investing in its people, fostering innovation, and prioritizing inclusivity, TELUS Digital Philippines is not only preparing for the future but actively shaping it, ensuring that women play a leading role in the AI revolution.
