At least 80 micro small and medium enterprises from the seven provinces of Central Luzon displayed their world class products at the venue of the Southeast Asian Games at New Clark City, Capas, Tarlac.
Undersecretary Blesila A. Lantayona of the Department of Trade and Industry and Arrey Perez, Vice President of the Bases Conversion and Development Authority led the formal opening and ribbon cutting ceremonies of the “Likha ng Central Luzon goes to the SEA Games” trade fair on December 1, 2019. During the opening program, Usec. Lantayona said that the games are the most opportune time to showcase our local products to the world. She also said that the Likha brand of the products of Region 3 has already been carried locally and internationally. Arrey Perez of the BCDA added that his organization will continue to support the initiatives of government agencies like DTI, especially those that will benefit local entrepreneurs.
Regional Director Judith P. Angeles of DTI-3 said that the display of local products for sale at the games will primarily cater to foreign and local athletes, as well as sports officials and spectators. She added that the trade fair will
feature quality products like bags, wallets and accessories, household display items such as miniature kitchen wares and souvenir items. In coordination with the Bureau of Jail Management and Penology, the fair also includes display products produced by Persons Deprived of Liberty (PDLs). Food items in the Likha trade fair include marine based products, chili pastes, peanut butter and cashew nuts, delicacies and handicrafts.
The trade fair at the SEA games will run up to the last day of the athletic meet on December 11, 2019. Trade fair participants expressed their excitement in showcasing their products and hoped that foreign participants will continue to buy and bring their products abroad. The trade fair is housed at the commercial area of the New Clark City near the NCC offices.