On its 23rd year, the much awaited Likha ng Central Luzon Trade Fair will be held from October 13-17, 2021 physically and online. Regional Director Leonila T. Baluyut of the Department of Trade and Industry Regional Office III (DTI-3) said that the Likha Trade Fair will continue through a hybrid trade fair style to enable the participant micro small and medium entrepreneurs (MSMEs) to exhibit their quality products in both online and physical platforms. The DTI-3 organizers will provide an easily accessible online platform that will allow buyers to – see, order, buy and pay – the best products of the region through the Likha ng Central Luzon website and the Facebook page of DTI Region 3 – Central Luzon. She added that DTI-3 organized the virtual trade exposition to promote and sell the quality products of Central Luzon micro small and medium enterprises (MSMEs). She further noted that this is the best time to support our local entrepreneurs who have been affected by the present pandemic.
To view and buy the products of the more than 150 physical and virtual Likha trade fair participant MSMEs from Central Luzon, the hybrid trade exposition can be accessed by buyers at this website: https://www.likhangcentralluzon.com or thru its Facebook Page: Likha ng Central Luzon.
For the physical trade fair, the DTI-3 will showcase the products at the following sites: SM City Cabanatuan, Maharlika Highway (for Nueva Ecija and Aurora participants), SM City Olongapo (for Zambales and Bataan participants), SM City Pampanga, SM City San Fernando (Downtown), SM Telabastagan, SM City Tarlac and Waltermart Malolos in Bulacan.
Sellers from Aurora are expected to showcase their well-known bags, cacao, art crafts, antique and sabutan products while Bataan MSMEs will sell their bamboo, marine products and cashew delicacies. Bulacan will again showcase their turmeric products, bags and sauces. Entrepreneurs from Nueva Ecija will showcase their barongs, footwear, meat and mushroom products to the fair. Pampanga participants will sell their famous delicacies, herbs, furniture, housewares and delicacies while Tarlac will showcase their pottery, home décor and lanterns. The best of Zambales’ products such as cashew, dairy products, sweets and coconut based products will also be on display.
The Likha ng Central Luzon is the major regional promotion activity held annually since 1999. It serves as the culminating activity of a package of industry and trade related programs given to MSMEs in the region such as training programs/seminars, business consulting, design and labeling, product development and cliniquing. These activities aim to develop the technical capabilities of the micro and small enterprises and eventually, helping them gain more market exposure and enabling them earn more.
The Likha ng Central Luzon Hybrid Trade Fair 2021 is organized by the DTI-3 in partnership with the support of the Philexport-3, the Regional Development Council-3, Central Luzon Growth Corridor Foundation, Inc. (CLGCFI) and the Bureau of Small and Medium Enterprises Development (BSMED).
