SUBIC, Zambales— KAYA Homes, the affordable housing brand of the award-winning developer FIESTA Communities Incorporated, officially launches its newest community in Brgys. Pamatawan and Aningway-Sacatihan, Subic with a Grand Open House.
The launch follows the successful pre-selling event held on July 20, 2026, where aspiring homeowners were able to reserve their future homes and learn more about the project’s features, financing options, and overall development plan. Building on the strong success from the pre-selling activity, the Grand Open House formally unveils KAYA Homes by FIESTA Communities Subic to the public and offers guests an immersive experience of the community while showcasing its commitment to making affordable housing and enabling more Filipino families to achieve a home they have been waiting for and truly deserve.
The Grand Open House brings together company executives, media partners, banking partners, local government officials, and prospective homeowners for a day of celebration as KAYA Homes Subic officially opens its doors.
FIESTA Communities President and Chief Executive Officer Atty. Christopher Ryan Tan delivers the welcome remarks, officially welcoming guests, partners, and prospective homeowners to the launch of KAYA Homes Subic. In his message, he highlights the company’s commitment to developing sustainable communities and making quality, affordable homeownership more accessible to hardworking Filipino families.
Building on the company’s vision, the “Kwento ng KAYA” audio-visual presentation introduces guests to the story behind the KAYA Homes brand, highlighting its purpose of making quality and affordable homeownership. This is followed by the Project Launch Presentation led by Chief Operating Officer Melvin Jason Tan, who presents the master-planned development of KAYA Homes Subic, its strategic location, thoughtfully designed model units, community amenities, and accessible financing options that bring the dream of homeownership within reach for more Filipinos. To further showcase the development, the event also features the “Discover KAYA Homes” audio-visual presentation, offering guests an immersive look at the community, its thoughtfully designed house units, and the lifestyle it promises.
From the humble beginnings of the company, Founder and Chairman of the Board of Directors of Hausland Holdings Incorporated, Wilfredo M. Tan, delivers his inspirational speech, featuring the company’s vision that built for decades of building homes, communities, and opportunities for every hardworking Filipino.
This is followed by the premiere of the “KAYA MO NA” campaign video—a heartfelt story that reflects the everyday journey, hopes, dreams, and aspirations of future homeowners. More than a campaign, it reinforces KAYA Homes’ commitment to making affordable homeownership attainable, inspiring more Filipino families to finally say, “KAYA MO NA!”
The celebration continues with a special dance presentation, followed by the ceremonial ribbon cutting and house blessing, officially marking the opening of KAYA Homes Subic. Guests then proceed to the much-awaited Open House, where they tour the model units, explore the community, consult with sales representatives, and take advantage of exclusive launch-day offers, promos, and discounts.
Located in Pamatawan, Subic, KAYA Homes offers affordable, quality homes in a strategically accessible location, reflecting FIESTA Communities’ commitment in developing communities that empower hardworking Filipinos to build a better future.
This Grand Open House marks another milestone for FIESTA Communities Inc. as it continues to expand its portfolio of affordable residential developments and make homeownership more accessible to every Filipino family.
The public is invited to experience KAYA Homes Subic firsthand at the Grand Open House and discover how owning an affordable home is now within reach and upgrading to a life they deserve.
