THE Greater Clark Visitors Bureau (GCVB), a private sector- led group operating here, has introduced the “Greater Clark Concierge,” a 200-page 9×12 handbook with full-color glossy pages featuring eight sections – accommodations, attractions, access, activities, amenities, awareness, advocacies and alliances.
Gilda Padua, GCVB president, said the tourism handbook was conceptualized because of the need for a tangible and comprehensive reference material for the “Greater Clark” that is both complete and up to date. Padua said Greater Clark is the area within this freeport and Angeles City including its immediate environs like Mabalacat City, Porac, Magalang, and the City of San Fernando.
Despite the trend in modern technology, Padua explained that studies have shown that sensory experience is still important in any field of life. “We retain knowledge and experiences better through physical interaction,” she said.
“Thumbing through the pages, writing notes and highlighting passages are all central features that we are still finding ways to replace in the digital world,” she explained.
Padua said previous attempts to create such a handbook have been difficult “due to the lack of symmetry of information.”
The Board of Trustees of the GCVB is composed of Chair Carmen McTavish, owner of Angeles International Travel Corp.; President Padua, owner of Ties That Travel; Secretary Alegria “Joy” Cruz, curator of the Museo Ning Angeles; Treasurer Anna Kristine R. Tinio of Oasis Hotel; and members Prisca “Picay” Castor of the Metro Angeles Travel and Mitch Otsuru of the Hotel and Restaurant Association of Pampanga.
The Greater Clark Concierge Handbook is sold at P500.