Home Featured Article FIRST IN PHLSchaffen outlet store opens in Mabalacat


Schaffen outlet store opens in Mabalacat


(Titus Sanchez and Garreth Domb lead the ribbon cutting rites during the opening of Schaffen. Contributed Photo)

MABALACAT CITY – The first Schaffen store outlet in the country is now open in Barangay Ducquit here after its grand opening over the weekend.

Ria Enriquez, store manager, said the outlet store’s opening was timed for Australia Day on January 26, since its owners are Australian.

“Schaffen is a specialty store that offers a variety of power tools, hand tools, saws and other cutting tools, gardening tools, shovels and also items for storage and waste management among others,” according to Enriquez.

“Schaffen” is a German word which means “to work” and pays homage to the famous “German quality,” said Enriquez.

“Appropriately, it is a specialty store for the construction and building industry.”

“With all the products and the tools we have, we always make sure that it’s at par with excellent quality much like what German engineering has been known for. So that’s our inspiration behind the brand,” she explained.

The products are mostly imported, about 90 percent, but there are also products that are sourced locally, she said.

“We make sure that the products we off er undergo a strict quality analysis process,” she added, “and that they are at par with the quality expectations and pricing is relatively low as compared to the other markets before us.”

During the grand opening, a car auction and HMR auction were packed with bidders. “Weekends are guaranteed to be packed because of the auctions,” she said. Enriquez said Schaffen is a flagship store of HMR Philippines, Inc.

“We put up the first Schaffen outlet in Pampanga because it is known as the construction and building industry haven,” Enriquez said.

She added that the company is planning of having three more branches all-over the country particularly this quarter in Manila.

But she said Schaffen is not the first specialty store of HMR.

Loro, also by HMR, is a specialty store that offers sports gears and equipment. Schaffen store is open from Monday to Saturday from 10 am to 8 pm. HMR Philippines Inc., has been trading in surplus since 1992.

Widely known as “The Trading Haus,” HMR is now a leading retail, trader, and auctioneer with 11 retail establishments and three auction centers.




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