CLARK FREEPORT – For the second time, Clark has been named the top tourist destination in the region, a testament to its consistent appeal to travelers and excellence in the hospitality industry.
Multiple accolades were also heaped upon the Clark Development Corp. at the Department of Tourism-Region 3’s Tourism Recognition for Enterprises and Stakeholders (TRES) Awards Night held at Hilltop Filinvest Mimosa+ on Feb. 26. CDC was awarded the title of Filipino Brand of Service Excellence advocate, hailed as Most Creative Tourism Marketing Collateral – Social Media in the Province and Freeport Zone Category, and Most Creative Tourism Marketing Collateral – Printed (Brochure) in the Province and Freeport Zone Category.
Representing CDC president and CEO Atty. Agnes VST Devanadera, Atty. Noelle Mina Meneses, vice president for business development and business enhancement group, and tourism promotions manager Elenita Lorenzo received the awards for CDC.
Clark Freeport’s tourism sector has seen growth over the past three years. Visitor arrivals increased from 30 million in 2022 to 32.5 million in 2023, and further surged to 34.8 million in 2024. This includes 1.37 million overnight tourists, 1.44 million same-day visitors, and 1.21 million airport arrivals. Shopping malls in Clark attracted 30.78 million visitors, contributing to a robust domestic and international tourism presence.
Tourists spent an estimated ₱28.70 billion in 2024, based on an average daily expenditure of ₱9,147.58 and an average length of stay of 2.3 nights. Major hotels in Clark maintained an average occupancy rate of 77.92%, indicating strong demand for accommodation.
In the MICE (meetings, incentives, conferences, and exhibitions) sector, Clark hosted 2,540 events with 364,000 attendees. Additionally, 138 major events attracted 444,000 attendees, highlighting Clark’s prominence as a key MICE destination. CDC-PR
