BAGUIO CITY – Trend-setting Chroma Hospitality Inc. takes the lead anew with their newest hotel concept and latest addition to their managed hotel brands, Grafik Hotel breaking ground on May 27 in the heart of Camp John Hay here.
Together with owner and developer, Filinvest Hospitality Corp., CHI will put up the P1-billion facility on a 5,700-sqm. leased plot inside Camp John Hay. It will feature 240 rooms amidst open spaces and natural landscaping, three food outlets, a spa, and meeting facilities. The hotel is slated to be completed by the 4th quarter of 2024 and will be operated by the CHI under the Grafik Hotels and Resorts brand.
“Filinvest is thrilled to announce this new hotel in Baguio. This is our vote of confidence that tourism will come back better than ever. We are thankful to our partners at BCDA, JHMC, and IFC for being part of our journey in creating a world-class, sustainable hotel in Baguio City,” said FHC senior vice president Francis Gotianun.
“This is important for us as it will fortify our presence in Northern Luzon, both as a hospitality provider and a contributor to the local economy,” he noted.
Recognized as the leading Filipino hospitality company in the country, CHI is keen to position Grafik as the excellent Filipino interpretation of hospitality.
“Grafik will highlight all the characteristics that make us a good host in the hospitality industry that includes food, music, art, and fun. The hotel and restaurants will feature the abundance of natural local produce from the region,” shared CHI country manager James Montenegro. “We will work with the local community to bring music and art into our brand ethics. Our staff will challenge the norms and use state-of-the-art technology to deliver intuitive service that aims to create vivid memories.”
The 25-year lease agreement with the Bases Conversion and Development Authority and John Hay Management Corp., manifests the strong support and partnership obtaining among CHI and the said government agencies. This is seen to create a big impact to Baguio’s already steadfast tourism industry and also provide more job prospects to the locals.
“Today’s groundbreaking event is a significant step towards cementing sustainability as a key priority for the hospitality sector and making economic recovery more inclusive. If we build on this momentum, we can set the stage for an industry-wide transformation. We at the BCDA look forward to the exciting ideas and partnerships that will be born from this milestone development,” enthused BCDA EVP and COO Aileen Zosa.
Grafik Baguio will be a sustainable development and built according to global best practices in line with the EDGE Green Building Program of the International Finance Corp. It will set a standard in the hospitality industry as a sustainable and environmentally-aware space. Sustainability is one of the core elements in building the hotel with the building footprint at 64%. The remaining 36% is dedicated for vegetated open space which will have natural landscaping and maximize the wonderful views of Camp John Hay. The project is designed to have minimal impact to its existing environment and takes the extra step to be energy- and water-efficient.