Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has joined SMBC Aviation Capital and the Ramon Aboitiz Foundation Inc. (RAFI) to support a mangrove planting project in Sitio Sulok, Lian, Batangas. The initiative, which saw the planting of 7,000 mangrove seedlings, aims to restore vital coastal ecosystems while empowering local communities.
A total of 27 CEB volunteers, alongside representatives from SMBC Aviation Capital and RAFI, participated in the planting activity, demonstrating the airline’s commitment to sustainability and corporate social responsibility (CSR).
“Cebu Pacific is committed to initiatives that create positive change, not just for our passengers, but also for the communities we serve. This project reflects our strong focus on environmental stewardship and volunteerism, providing our employees with an opportunity to contribute to long-term community efforts,” said Felix Lopez, CEB Chief Human Resources Officer.
SMBC Aviation Capital, one of the world’s largest aircraft leasing companies, views the project as a core tenetof its wider sustainability strategy.
“SMBC Aviation Capital is committed to corporate social responsibility and sustainability efforts that go beyond our daily operations and extend to the communities that we operate in. Through this collaboration, we are investing in a project that will benefit both the environment and the people who rely on these vital resources,” said David Swan, Chief Operations and Sustainability Officer, SMBC Aviation Capital.
The project is also expected to generate livelihood opportunities for the local community in Sitio Sulok. Members of the Samahan ng Mangingisda sa Sulok (SAMLOK) people’s organization will manage seedling production, site preparation, and the long-term maintenance of the mangrove area.
For CEB, this project is part of its broader CSR strategy, which includes initiatives that not only promote environmental conservation but also support local communities and encourage employee volunteerism.
