German footwear brand Birkenstock opened its newest world-class retail store concept at the Ground floor, SM City Pampanga on September 9, 2022 for an elevated retail experience.
The 53 square meters retail space showcases several exciting new styles, colors and prints first seen in-store.
The store in SM City Pampanga is the 6th Birkenstock mono-brand store in the Philippines with the new retail concept design – a mix of modular and industrial look. The store interior is also inspired by Birkenstock’s core materials – cork, leather, and jute.
Aside from the premium store design, Kapampangan will also enjoy the high quality range of Birkenstock products from the classic core and seasonal collection, EVA or rubber material, Kids and Accessories – for the male, female and the whole family.
Birkenstock SM City Pampanga is one of the several mono-brand stores under the Primer Group of Companies. The company will continue to expand in more prime mall locations nationwide.
