During the media forum “Talk Widus” organized by the Pampanga Press Club at the Prism Lounge of the Widus Hotel and Casino here on Wednesday, Alviera General Manager John Estacio said Phase 1 will see the rise of its industrial park, country club, three Ayala Land residential communities and two academic institutions spread over 207 hectares.
A joint venture of ALI and Leonio Land Holdings, Alviera will be built at a cost of over P90 billion over its project life. “We’re in the middle of Phase 1 developments which will be undertaken over the next three years at the cost of P7.3 billion,” said Estacio.
Embankment works have now been completed in priority areas and soon to be followed by land development works and utilities which will include a seamless road connection from Alviera to SCTEx, he added.
Duplicating the success of its Laguna Technopark in the south, ALI has the Alviera Industrial Park (AIP) to drive economic activity in the region. Sixteen lots of the 31-hectare industrial park have already been sold, according to Estacio. Three clusters of standard factory buildings (SFB) are still available for lease, he added. The SFB floor area totals 20,000 square meters available for lease with rental rate starting at P150-200 per square-meter per month.
AIP is seen to complement the industrial hubs in Clark and Subic targeting companies in light to medium, non-polluting enterprises.
A slide show during the forum showed that Avida Land, Alveo Land and Ayala Land Premier are all offering a broad range of residential options for the growing Alviera community. About 1,500 residential units will be ready by the end of phase 1 development, it was learned.
Avida Settings Alviera offers houses and lots, and lots alone, ranging in size from 125-313 square meters. About 85 percent of the residential units have been sold out. The community will rise across Alviera’s future city center, Estacio said.
Alveo will launch its phase 1 project in the middle of the year with about 784 units of prime lots with scenic views of the mountain range.
Estacio said lot cuts will be from 250-542 square meters in size. This new residential community will lie beside Miriam College. Holy Angel University is also set to build a campus in Alviera.
Ayala Land Premier’s project will have the lowest density and the largest lot cuts of 450-1,400 square meters. The community will be launched later this year and will rise beside the six-hectare Alviera Country Club.
Designed by the renowned architectural firm Leandro V. Locsin and Partners, the country club promises to be an iconic structure in Pampanga which will feature pools, a kids’ area, wellness spa, sports facilities, entertainment facilities with active sports bar, event areas like meeting rooms, a boardroom, a multi-purpose hall and ballrooms that can accommodate as much as 500 to 600 guests. It will have a main restaurant and a specialty restaurant.
Alviera Country Club will be managed by the Ayala Club Management, Inc., which also manages Anvaya Cove and South Links Golf Club. Club shares go for P580,000 for individuals and P950,000 for corporate shares.
“People can expect retail in Alviera as residential units are turned over. The retail development will follow the build-up of population in the development. Currently, we are developing a retail program for Sand- Box at Alviera given that the park has been getting a lot of visitors most of which are from Central Luzon and Metro Manila,” said Estacio.
SandBox at Alviera covers about two hectares of outdoor fun attractions such as the country’s first rollercoaster zipline, a giant swing, an aerial obstacle course, a climbing wall, mini golf course, bike trail and more. It recently opened an outdoor archery range and will soon expand to have an urban karting facility.
“Following the success of Ayala Land in developing large-scale master-planned mixed communities like Makati, Bonifacio Global City and NUVALI, we envision a bright future ahead in our newest venture in the north,“ Estacio noted.
He added that he is optimistic that the brewing controversy with militant peasant groups in the area will soon be resolved amicably as gleaned from their track record in Laguna.
