-Fans of OREO and K-Pop — keep your eyes peeled for the official drop!
OREO, the world’s favorite cookie by Mon
for the Blockbuster Collaboration of 2023
“We are thrilled to announce the biggest partnership of Oreo and BLACKPINK in Asia. Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of K-pop and its far reaching influence on Asian culture. BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play. We hope that the infectious energy of Oreo x BLACKPINK will inspire consumers to Stay Playful & join the exciting activities to follow. Watch this space for more to come!” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.
The OREO x BLACKPINK collaboration will be rolled out across key markets in successive waves, and will feature two distinctively BLACKPINK-
Details of special OREO x BLACKPINK activities and contests lined up to delight and reward fans will be revealed shortly. Collectors of BLACKPINK memorabilia can look forward to new additions to grow their collections as well.
Given its combined fanbase, OREO x BLACKPINK is set to join the collaboration hall of fame. OREO’s previous collaborative coups in partnership with showbusiness superstars include the monster success of OREO x Lady Gaga, a campaign that ran in the U.S., Canada and Europe in 2021. OREO x BLACKPINK is exclusively for Asian markets.
To get more about the exciting collaboration, visit Oreo Philippines’ official Facebook page https://www.facebook.com/
