17 AUGUST 2022, CITY OF SAN FERNANDO, Pampanga— LausGroup of Companies (LGC)—one of the largest and fastest-growing multi-brand automotive network in the country—together with SMC Asia Car Distributors officially opens to the public Premier Motorrad, the first standalone showroom and dealership of BMW Motorrad in Pampanga.
As one of the country’s largest showrooms dedicated entirely to BMW Motorrad, Premier Motorrad’s riding gallery features 14 of the latest motorcycles from BMW Motorrad’s lineup—ranging from their Adventure, Sport, and Heritage lines. As the only authorized dealer of BMW Motorrad North of Metro Manila, the full-service facility comes with six repair work bays, two hand-over areas, and offers riding gear, riding equipment and Ride and Style merchandise.
Opening today, August 17, the launch coincides with the birth anniversary of LGC’s late founder Levy P. Laus and LGC’s 45th Founding Anniversary.
Tucked within LGC’s Premier Cars BMW Car Dealership along Jose Abad Santos Avenue in San Fernando City, Premier Motorrad’s dealership covers a total land area of 679 square meters.
Premier Motorrad displays more products of BMW Motorrad and accommodates additional units for servicing to cater to the riding community from Northern and Central Luzon and neighboring areas including Metro Manila. The dealership also provides the usual excellent customer care and satisfaction that the LausGroup is known for.
With continuous infrastructure development allowing for interconnectivity of the regions, the Premier Motorrad is envisioned to become a hotspot for motorcycle enthusiasts from different parts of Northern and Central Luzon, and parts of Metro Manila—with the LausGroup strengthening the brand’s foothold in the countryside.
“We are glad to open the first and only BMW Motorrad Dealership North of Manila, and through the one- stop-shop Premier Motorrad, the LausGroup will continue to provide the best service for our clients, and make more BMW motorbikes accessible to such a diverse and robust riding community here and to the nearby provinces,” says Laus Group of Companies CEO, Lisset Laus-Velasco.
“This Premier Motorrad was made possible by the trust and confidence of the riding community and BMW Motorrad enthusiasts. We express our gratitude to our principal, SMC Asia Car Distributors for trusting LGC to elevate a new experience of riding here in Central and Northern Luzon,” adds LGC Executive Director Diorella Laus.
For 45 years, the Pampanga-based conglomerate has flourished into a large network of over 65 dealerships located across Metro Manila, Central, and Northern Luzon, and is a dealer of leading automobile brands, trucks, buses, and well-loved premium motorcycle brands.
