From left to right: Lemon Bar & KTV staff Mark Labraque and general manager Arian Catacutan, DJ Kit Navarrete, Del Magnifico representative Jomel Paguio, and Lemon Bar & KTV cook Harvey Guerra. Contributed photo
ANGELES CITY — With the economic drawback of various businesses brought by the Covid-19 crisis, DM Prime Holdings still continues its strong corporate social responsibility to help colleagues in the industry.
DM Prime Holdings president and CEO Jeffrey del Mundo mobilized corporate arms Del Magnificos and Lemon Bar & KTV to support its resident DJs under the group Feel the Vibe, as much impacted economically as they are by the Covid-19 crisis.
Feel the Vibe is a group of multi-talented Kapampangan music artists, DJs and MCs that are based in this city. The group is currently producing PALP (proflex, air valve, linen, polyurethane) face masks as part of its sustainable project as proceeds will be used to help their fellow artists and their families who lost their jobs due to the ban on gigs and concerts since the start of the community quarantine.
The Del Magnificos represented by Jomel Paguio, on Sunday, handed a cheque worth P40,000 to help kickstart the PALP face mask project while Lemon Bar & KTV donated cash assistance worth P50,000 to the group which was received by its resident DJ, Kit Navarrete.
According to DM Prime Holdings general manager Steve dela Cruz, the Feel the Vibe group has helped their company in different occasions and gatherings and through simple initiatives such as monetary contribution is one of their ways of showing support through these challenging times.
“We are privileged to work with this group on many occasions and gatherings, and today, as we celebrate Father’s Day, we chose to pay tribute to these hardworking fathers and brothers who were also greatly affected because of the pandemic,” said dela Cruz.
“We still feel the vibe and we will heal as one, together as a family, until we open our doors and bring back the glory of the music and the local entertainment industry”, he added.
