(BOOK WORLD. Big Bad Wolf founder Jacqueline Ng shares her own book stories at the prescon. Waiting for their turn are Big Bad Wolf country manager Narisa dela Peña and GK executive director Luis Oquiñena. Photo by Bong Lacson)
CITY OF SAN FERNANDO — For the first time, the biggest book sale in the world is coming to this capital city in July.
A press conference at the Microtel Hotel at the Laus Center here on Wednesday announced the highly anticipated “Big Bad Wolf Book Sale” that will be held at the LausGroup Event Center from July 12 to 22.
The 24-hour book sale will be bringing best-seller titles, young adult fiction, romance, science fiction, crime thriller, business, self-help, architecture, design, cooking, children’s fiction and activity books or augmented reality (AR) that will be on sale at 50 to 90 percent off on recommended retail prices.
Proceeds from the said activity will benefit the Gawad Kalinga (GK), a poverty alleviation movement.
During the press conference, Jacqueline Ng, founder of the Big Bad Wolf Book Sale, explained that AR books will be more magical this time with reading selections linked by a smart phone, iPad or tablet application that can make the book characters come to life like Little Red Riding Hood, Cinderella, Old MacDonald, and the Wheels on The Bus.
Ng said the AR books are perfect for readers who wish to see their beloved children’s books come to life and tinker with their imagination and creativity.
“Through an attractive book, parents will also be able to instill reading habits to young children, she said. This is what our Magic Books bring to their readers,” she added.
“As children work together with their favorite character to finish the story, they will become more immersed, and have a more fun experience reading,” she explained.
Through the Big Bad Wolf Books CSR arm Red Readerhood, Big Bad Wolf Books strengthens its partnership with GK. In 2019, a total of 6,838 books had been donated to GK partner communities through the Big Bad Wolf Book Sale Manila 2019.
Book sale goers can also contribute directly by purchasing a book from the designated Red Readerhood booth at the book sale.
“Through our partnership with Big Bad Wolf Books, we are able to inspire and empower members of the GK communities by giving them an opportunity to learn through the platform of the Big Bad Wolf Book Sale,” said Luis Oquiñena, GK executive director.
“At the same time, the book sale gives our communities a livelihood opportunity because they also serve as on the-ground book sale staff,” he added.
“We are looking forward to expanding the reach of the book sale to more provinces in the Philippines so we can encourage more people to read hence why we are organizing the book sale for the first time at Pampanga,” Ng said.
“By making brand new affordable English books more accessible, especially to underserved communities, we will be able to cultivate a generation of readers that can help drive the country forward,” she added.
Committed to a vision of changing the world one book at a time and promoting a culture of reading, the Big Bad Wolf Book Sale led founders Andrew Yap and Ng to take it one step further, by transforming it to become the Big Bad Wolf Book Sale and expanding across the world to reach book lovers in Sri Lanka, Taiwan, Pakistan, Myanmar Indonesia, United Arab Emirates, Thailand, and the Philippines.
At the end of the press conference, members of the media were given an opportunity, dubbed VIP day, to choose their books for free from a variety of selections displayed on the table.
To get tickets to this exclusive book sale, visit the Big Bad Wolf Book Sale’s official Facebook page at Big Bad Wolf Books and Instagram at @bbwbooksph for contests and special announcements.
