BOTEJYU recently opens its branch at the ground level of SM City Pampanga.
BOTEJYU is Japan’s Pioneer Okonomiyaki and Okosoba Specialty Restaurant Chain.
BOTEJYU was established in 1946 in the gourmet city of Tamade, Osaka by Eikichi Nishino. Our restaurant name, BOTEJYU, was coined from the rhythmic cooking sound of okonomiyaki.
The first part of the name, “BOTE” comes from the flipping sound of the okonomiyaki and the second part of the name, “JYU”, represents the sizzling sound as it cooks on the teppan grill.
Since our establishment more than 70 years ago, we have taken pride in our restaurant name and have protected it by registering it as a trademark.
As an okonomiyaki specialty restaurant representing Japan, we are particular about each and every ingredient that goes into our food. Our policy is “crispy on the outside, light and fluffy on the inside”. This batter is a result of many year of development. This batter is made mixing the carefully ground premium flour with our natural broth ( squid, shrimp, bonito, kelp). This special batter allows us to produce flavor, aromatic and crispy okonomiyaki.
The pride and care taken in selecting our ingredients allow us to bring out the full flavor of each ingredient, and is the foundation for what BOTEJYU is today.
BOTEJYU has been instrumental in spreading and establishing the Japanese Worcestershire sauce cuisine, a local specialty of Osaka. With hopes of having as many people enjoy the taste of Osaka, we have opened branches in shopping centers and malls that are readily accessed by many people.
As in Osaka, there are many regions throughout Japan that have local specialty cuisine that are loved by the local people. Utilizing our know-how and assets, we at BOTEJYU are promoting the spread of local specialty gourmet food and supporting regional revitalization, aiming to offer authentic local specialty food from various regions throughout Japan to our customers.
Japanese food has been recognized by the world as a sophisticated cuisine. There are many distinctive features of Japanese cuisine such as “the quality of the ingredients”, “healthiness”, “beautiful presentation” and “hospitality”. Japanese food has become popular around the world as people appreciate these qualities. Japanese food is an important part of our culture that represents the long history of our country.
Unfortunately, however, there are many restaurants that are offering “Japanese-style” food that is not authentic Japanese cooking. It is our hope to deliver “authentic Japanese taste” to as many people as possible by aggressively opening branches abroad. In addition to our branches in Japan, we currently have overseas branches in Singapore, Korea, Taiwan, Thailand and soon in the Philippines.
Botejyu is also at numerous dining destinations including SM Mall of Asia, North Wing Entertainment Mall, SM Megamall, Robinsons Galleria, Ayala Malls Cloverleaf, Ayala Malls Vertis North, Festival Supermall Alabang, and Ayala Malls Feliz.
Present during the ribbon cutting ceremony were: Vic del Rosario of Viva films and Viva International Food and Restaurants, Inc.(owner), Viva Hot Babes members Katya Santos and Jennifer Lee, singer Ronnie Liang, and action star Jeric Raval.
