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A Holiday Hit: SM City Cabanatuan Debuts Grand Magical Christmas Parade to Packed Crowds

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Thousands of Novo Ecijanos filled SM City Cabanatuan on Friday, November 29, to witness the mall’s first-ever Grand Magical Christmas Parade, officially kicking off the Christmas season and made it even more magical.

The mall buzzed with excitement as colorful performers, including dancing elves, toy soldiers, bears characters, glittering fairies, Santa Claus and more, brought the holiday spirit to life.

For many kids, seeing their favorite Christmas characters up close was a magical experience. Parents captured every moment, turning the event into lasting family memories.

“This is a very special moment for SM City Cabanatuan,” said Pearl Salangsang Regional Operations Head. “It’s our first time hosting the Grand Magical Christmas Parade, and we are thrilled to share this festive experience with the community.”

After the parade, visitors explored the mall’s Christmas displays, took photos with festive decorations, and enjoyed shopping and dining, keeping the holiday spirit alive.

With its successful debut, the first Grand Magical Christmas Parade at SM City Cabanatuan is set to become a new holiday tradition, spreading joy and excitement looking forward to do it again in years to come.

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