Bacolod, Philippines, 23 September 2025-– Life these days? It’s a constant switch up. One minute you’re grinding on school or work, next you’re vibing with your crew, then jumping into an all-night game or passion project. Filipinos are pros at shifting modes—and now there’s a new drink in town made exactly for that: LIFT!
Meet LIFT—Coca-Cola Philippines’ newest drink for the modern-day challengers. It isn’t your usual fizzy drink. LIFT Is like a mindset in a can, a new invigorating drink made to match your pace, your flow, your hustle, and your chill. It’s for the go-getters who are always in motion, whether they’re students owning a new semester, professionals chasing a promotion, or creators building their passion projects on the side.
Made with Vitamin B3, Zinc, and Caffeine, LIFT is more than a quick pick-me-up. It’s crafted to help you lock in and stay sharp, giving you the focus and extra push to own your every mode. It’s not about chasing energy; it’s about owning your (“LIFT”) mode. The newest, coolest drink in town isn’t here to play it safe. It’s bold, versatile, and built for multi-hyphenates—people who run the show in different arenas and still find time to show up.
“With LIFT, we’re giving today’s generation a drink that’s as adaptable as they are,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “It’s for people who play different roles and still find a way to make every moment count. LIFT is here to help you get int your zone and make a statement with every step you take.”
Leading the charge is Ruru Madrid—actor, performer, and a true multi-mode player. Whether he’s on set, on stage, or just hanging out with friends, Ruru embodies the “LIFT” Vibe: always ready, always in motion, and always bringing his A-game.
Whatever your mode—study mode, hustle mode, game mode, barkada mode—switch it up with LIFT. Get your first taste for just PHP 11 SRP at sari-sari stores across Western Visayas.
Ready to conquer what’s next? Dare to switch to LIFT.
Want in on more “LIFT” Mode stories? Follow us on Facebook and Instagram and join the convo or visit https://www.coca-cola.com/ph/en. #LIFTModeNaYan
