Makati City, September 20, 2025 – Royal Canin, a global leader in pet health nutrition, has unveiled “Welcome Home, Rocky & Charlie!” – a children’s storybook designed to nurture empathy, understanding, and responsible pet ownership among families and young readers.
The launch of the storybook marks another step in Royal Canin’s long-term advocacy to equip pet owners with the right knowledge and resources they need to give their pets healthier and happier lives.
Royal Canin believes that responsible pet ownership begins from the very first thought of becoming a pet owner, especially for children who seek companionship from pets. By introducing children to the joys and responsibilities of caring for cats and dogs through relatable stories, the brand aims to instill values and habits that last a lifetime. “Welcome Home, Rocky & Charlie!” highlights everyday lessons that help families and kids alike understand what it truly means to welcome pets into their home and how to take care of them responsibly.
Essentials of Responsible Pet Ownership
At the heart of both the storybook and Royal Canin’s advocacy are essential aspects of responsible pet ownership: ensuring pets receive proper nutrition suited to their needs, regular health checkups and preventive care, a safe and nurturing home environment, positive socialization with people and other animals, and continuous learning for families to stay informed about pet care.
“Responsible pet ownership is about more than just meeting basic needs,” shared Ann Madelene Garcia, Pet Specialty Retail Head at Royal Canin Philippines. “It’s about recognizing the unique personalities of our pets, providing the right nutrition, and creating an environment where they feel safe and loved. By teaching these values early, we empower families, especially young children to make informed decisions and build lasting bonds with their pets.”
Inspiring Empathy and Strengthening Bonds
The storybook was developed in collaboration with veterinarians, educators, and pet care experts to serve as both an engaging read for children and a practical tool for families. Through its stories, “Welcome Home, Rocky & Charlie!” encourages families to see pet care as a shared responsibility that strengthens family bonds and nurtures compassion.
“Bringing home a pet is a life-changing moment,” said Gerard Poa, Market Head of Royal Canin Philippines. “Our responsibility as a community is to ensure every pet is cared for with love and respect. By starting with children, we can inspire empathy and lifelong habits that ensure pets are truly treated as family members.”
Beyond the Storybook
Royal Canin’s support for families goes beyond storytelling. The Royal Canin Club, an online loyalty program, offers ongoing access to expert advice, educational resources, and rewards to help pet owners stay informed and confident in their journey. Families are also encouraged to create safe spaces for pets at home, tailor nutrition to individual needs, schedule regular veterinary check-ups, and engage in daily play and training.
As part of its commitment to education, Royal Canin is also planning school tours for “Welcome Home, Rocky & Charlie!”, bringing the storybook and its lessons directly to classrooms across the country. In partnership with Communitails, a non-profit organization that offers professional Animal-Assisted Interventions and Services with therapy dogs, this initiative will engage children in meaningful storytelling sessions that nurture empathy, responsibility, and a deeper understanding of pet care from an early age.
“Responsible pet ownership is not a one-time lesson—it’s a lifelong commitment,” Mr. Poa added. “Every day is an opportunity to deepen the bond with our pets and ensure their well-being. Royal Canin is proud to stand alongside Filipino families in this journey, providing science-based nutrition and expert guidance every step of the way.”
The launch of “Welcome Home, Rocky & Charlie!” at the Ayala Museum gathered families and their kids for a day of storytelling, interactive activities, and expert-led discussions. More than just a book launch, the event served as an engaging platform to spark empathy, responsibility, and compassion among children—encouraging them to see pet care as a meaningful part of family life.
Building on over 55 years of expertise in pet health nutrition, Royal Canin continues to champion both scientific innovation and educational initiatives that promote responsible pet ownership. The storybook launch is a natural extension of this mission, reflecting the brand’s commitment to creating a better world for pets through informed, empowered, and compassionate families.
For more expert advice on pet care and nutrition, families are invited to join the Royal Canin Club available in Google Play Store and App Store, Royal Canin’s official website and social channels.
