SUBIC BAY FREEPORT – More than 1,500 delegates from the different advertising companies and related businesses in and out of the country have converged in Subic Bay Exhibition and Convention Center (SBECC) to attend the 4-day 21st Philippine Advertising Congress (AdCon) slated November 18-21.
For the AdCon to be underway, first, meet the press, organized by the public relations and publicity committee, a number of media representatives at the Subic Yacht Club for the press conference to keep abreast of the AdCon’s ins and outs, activities and highlights, as well as meet a number of personalities behind the massive undertaking.
To present these updates are Honorary Chairman Fernando Zobel de Ayala, Overall Chair Margot Torres, Advertising Board of the Philippines (AdBoard) Chairman Charmaine Canillas and Subic Bay Metropolitan Authority Administrator Armand Arreza.
While the speakers’ sessions do not start until November 19, the early delegates have the whole morning to sort out their schedule.
First choice is the Photo Walk Exhibit mounted by ASAP Advertising Photography sector, the Photo Walk displays a number of the best photography in advertising and related works at the Spectrum Trade Exhibit.
Olongapo City Mayor James Gordon Jr, will join the grandest and the biggest trade exhibit in the history of the AdCon, expected to attract hordes of visitors.
With the electricity humming by this time, add glitz to the picture and it’s an invitation to a cocktail at the AdCon SBECC lobby.
Speaking at the opening, the 4-part puzzle of the AdCon TV commercial series sparked off interest and awareness for the event early on the AdCon campaign.
Joining the lineup of speaker VIPs for the opening are SBMA Chairman Feliciano G. Salonga, as well as Baguio City Mayor Reinaldo Bautista Jr. to deliver the invocation.
As the stirring opening day of the 21st Philippine Advertising Congress unwinds, how else should the day end than by a cool Chill Out night by Solar Entertainment at the SBECC dining hall.
As the title reads, “Perspectives: Ano sa Tingin Mo?”, the AdCon offers something new for the delegates, including the longer-hour sessions on choice speakers, relevant and timely topics, plus a panel discussion to fuse the thoughts of the day.
Many of the speakers are experts in the digital arena.
Program Committee Chair Susan Dimali acknowledges the significance. “It’s a reflection of where the world is going, and is an area that continues to be relevant event more so today in this country. What is interesting is that even though we have a track just for digital, a good number of the speakers chosen for creative, for example, are also digitally oriented,” she added.
In light of the recent disastrous typhoons that have besieged the country, the AdCon adds a level of CSR and related topics to boost awareness and increase relevance.
Culminating the AdCon event is the Araw Awards, deemed the Oscars of the advertising industry in the country which will unravel a whole new batch of outstanding performers in the realm of advertising and marketing.
For the AdCon to be underway, first, meet the press, organized by the public relations and publicity committee, a number of media representatives at the Subic Yacht Club for the press conference to keep abreast of the AdCon’s ins and outs, activities and highlights, as well as meet a number of personalities behind the massive undertaking.
To present these updates are Honorary Chairman Fernando Zobel de Ayala, Overall Chair Margot Torres, Advertising Board of the Philippines (AdBoard) Chairman Charmaine Canillas and Subic Bay Metropolitan Authority Administrator Armand Arreza.
While the speakers’ sessions do not start until November 19, the early delegates have the whole morning to sort out their schedule.
First choice is the Photo Walk Exhibit mounted by ASAP Advertising Photography sector, the Photo Walk displays a number of the best photography in advertising and related works at the Spectrum Trade Exhibit.
Olongapo City Mayor James Gordon Jr, will join the grandest and the biggest trade exhibit in the history of the AdCon, expected to attract hordes of visitors.
With the electricity humming by this time, add glitz to the picture and it’s an invitation to a cocktail at the AdCon SBECC lobby.
Speaking at the opening, the 4-part puzzle of the AdCon TV commercial series sparked off interest and awareness for the event early on the AdCon campaign.
Joining the lineup of speaker VIPs for the opening are SBMA Chairman Feliciano G. Salonga, as well as Baguio City Mayor Reinaldo Bautista Jr. to deliver the invocation.
As the stirring opening day of the 21st Philippine Advertising Congress unwinds, how else should the day end than by a cool Chill Out night by Solar Entertainment at the SBECC dining hall.
As the title reads, “Perspectives: Ano sa Tingin Mo?”, the AdCon offers something new for the delegates, including the longer-hour sessions on choice speakers, relevant and timely topics, plus a panel discussion to fuse the thoughts of the day.
Many of the speakers are experts in the digital arena.
Program Committee Chair Susan Dimali acknowledges the significance. “It’s a reflection of where the world is going, and is an area that continues to be relevant event more so today in this country. What is interesting is that even though we have a track just for digital, a good number of the speakers chosen for creative, for example, are also digitally oriented,” she added.
In light of the recent disastrous typhoons that have besieged the country, the AdCon adds a level of CSR and related topics to boost awareness and increase relevance.
Culminating the AdCon event is the Araw Awards, deemed the Oscars of the advertising industry in the country which will unravel a whole new batch of outstanding performers in the realm of advertising and marketing.
