The National Marketing Conference 2022 highlights
MABALACAT CITY – To get ahead in the economy amid the pandemic, the Philippine Marketing Association held its 51st National Marketing Conference dubbed “Reimagineering the Future of Marketing” via virtual platform from January 18 to 20.
The 3-day online event aimed to inspire and empower the advertising and marketing industry on how to stay relevant for a future-proof business through consumer connection, strategy and sustainability via virtual seminars and discussions with some of the world-class speakers and the biggest names in the marketing industry.
“A paradigm shift in business favors those with marketing at the helm and customers at its core. Organizations battle for competitive advantage and optimizing the technology available to ensure business sustainability and growth,” said Alpha Allanigui, NMC director-in-charge
“Reimagineering the Future of Marketing” was set up as an interactive digital conference simulation where participants can visit virtual exhibits, video conferences, and build their network where participants can transform their business, learn corporate maneuvers, discover benefits of responsible progress, and encourage innovation.
Insights and experiences on the future of marketing and economy to be future-proof and business savvy through the challenging present time were shared from keynote speakers including Century Pacific Food Inc COO and EVP Greg Banzon, Kumu founder and CEO Roland Ros, Mcdonald’s Philippines managing director Margot Torres, 917 Ventures managing director Vince Yamat, GMA New Media Inc president and COO Dingdong Caharian to name a few.
“Shift the message from focusing on the brand to empathizing with the customer. Good intentions is your key to a branding roadmap that comes with dual purpose by increasing profitability while bettering society,” said Banzon.
“You must first articulate your purpose. If that is unclear to everyone in the company, you will essentially be working as an asylum within marketing. To forge deeper connections to what lies beneath your brand from products, icon, campaign, with the safety of your people,” noted Torres.
The 51st National Marketing Conference was a convergence of marketing communications, innovation and technology, creativity and imagination, and data science for a culture-change into the now normal.
You may visit www.philippinemarketing.org/reimagineering/ to learn more.