21st PAC to feature new media

    SUBIC BAY FREEPORT – There are no limits to the imagination when it comes to advertising, but there is a limit to resources and with the global economic crisis, the most challenge is how to maximize your resources.

    On November 18 to 21, the 21st Philippine Advertising Congress (PAC) gathers and empowers the industry to address the most pressing advertising concerns of an economy in crisis. 

    Advertising Board Chairman Charmaine Canillas said the theme, “Perspectives: Ano sa tingin mo?” encourages all sectors of advertising to look beyond the difficulties of recession and focus on the different and manifold ways of overcoming it.

    Marketing, creative and media and digital speakers would present the unique perspective of each sector and share their very own take on advertising in the present times, she said.

    Media/digital experts of local and international advertising will reveal how one succeeds in any climate in the breakout media/digital sessions.

    Among these speakers include Pete Heskett, head of planning at JWT will share his expertise on “Creative Strategic Planning”; Bernahard Glock, vice president of global media and communication of Proctor & Gamble, shall discuss “Media Strategic Planning”; Havas Digital Asia Pacific CEO Vishnu Mohan will give a seminar on “New Digital Creative and Media Strategies that Work”; Multiply Executive Chairman Claudio Pinkus will explore “Taking social networking to the next level. Who will take the lead?”; the head of Friendster, Asia Senior Vice President of MTV network Ian Steward will discuss “taking social networking to the next level”; and Emmanuel Allix, managing director of mobile advertising firm Pudding Media (Asia Pacific) declares “The massive fragmentation of print, broadcast and online media resulted in significant difficulties for advertisers trying to reach and engage their audiences efficiency.”

    The media/digital sessions offers 21st PAC delegates a rare opportunity to pick the minds of industry experts, Canillas said.

    Advertising in today’s business environment shouldn’t be all about economic crises and cutting back.  We should learn efficiency, adaptability and innovation in the face of challenges, she added.


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