Sharing Happiness? Shapps!
ICYMI, “shapps” has been in TikTok videos, comments, and posts as a positive compliment. Well now we know what it means. “Shapps” was created as a shortened version of Pocky’s tagline “Share Happiness” in an effort to spread happiness in time for Pocky Day 11.11.
Since the internet faces so much drama and toxicity on the daily, Pocky took notes from Gen Z’s creative and expressive vocabulary to counteract with positivity. If something makes you so happy that you want to share it, it’s shapps!
Just hit a clip in an fps, or pulled your favorite gacha character? Shapps!
Is your bestie a slay? So shapps. Tell them to take a fit pic!
Want to tell someone they’re shapps? Share happiness by joining the Pocky SHAPPS Cha11enge with the branded effect and use the #PockySHAPPSCha11enge in your videos.
The filter features a catchy song you can now hear on official Glico social media accounts!
Grab a friend and sing along, dance, or just let them know how much they make you happy using the official Pocky Shappy TikTok filter from November 9-30, 2024.
Shapps in a University Near You
Pocky teams up with four Japanese student organizations to host booths in celebration of Pocky Day. Catch Pocky at the following universities:
- University of Santo Tomas in collaboration with Thomasian Nihon Kyoukai
- Ateneo de Manila University, in collaboration with Ateneo Hinomoto
- University of the Philippines, Diliman, in collaboration with UP Tomo-Kai
Join the #PockySHAPPSCha11enge now and share happiness this 11.11!
- Communication
Official Facebook https://www.facebook.com/PockyPhilippines
Official Instagram https://www.instagram.com/glico_ph/
Official TikTok https://www.tiktok.com/@glico_pr_ph
Glico Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico
Glico Asia Pacific website https://www.glico.com/sg/
| For all press and media inquiries:
Claire Ho, Regional Corporate Communications Manager, Glico Asia Pacific Pte. Ltd. Email: glico-singapore@glico.com For consumer / product inquiries: Glico Philippines Consumer Hotline TEL: (+632) 8464-1105 / Email: consumer.hotline@glico.com.ph |
About Glico
On February 11, 2022, the Glico Group celebrated the 100th year of its founding. In 1922, Glico’s nutritious Glico caramel in its distinctive red box first hit the shelves of a department store. Headquartered in Japan, Glico has since expanded into Asia Pacific, European, and North American markets with the aspiration to stay true to its founding spirit of enhancing people’s health through food.
Led by its well-loved confectionary brands such as Pocky, Pretz, and Pejoy, Glico has now expanded its portfolio to include ice cream products, baby formula, milk products, desserts, food ingredients, and raw materials for cosmetic and health products. Its health and wellness offerings such as the SUNAO range of zero sucrose, low carbohydrate food products and Almond Koka almond milk are gaining popularity outside of Japan after becoming a hit in its domestic market.
About Pocky
Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. The new Pocky range was launched in the Philippines on June 8 in 2022 to suit the changing consumption scene and purchasing behavior in Southeast Asia. With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with such willing, we added fiber into the pretzel of Pocky which offers more health benefits. We also added wholewheat into the pretzel which gives it a lighter and crispier texture. The rich and smooth chocolate gives the right balance of sweetness while enhancing the unique aroma of the chocolate flavors by adjusting the ratio of cream to biscuit.
