TARLAC CITY (PIA) — The provincial government of Tarlac brings Philippine experience through a cultural exhibit in partnership with Nayong Pilipino Foundation (NPF) and Department of Tourism (DOT).
“Ang Nayon sa Diwa: Bringing Cultural Communities Closer to the Heart” at Diwa ng Tarlac is among the activities in line with the celebration of the province’s 150th Founding Anniversary.
Governor Susan Yap said that they wanted to highlight how culture shapes the community and promote inclusivity in a diverse culture like Tarlac.
“The exhibit could strengthen and unite our communities with the intention of conserving and enhancing the culture that binds us,” she said.
For her part, DOT Undersecretary Shereen Gail Pamintuan emphasized that this is a manifestation that the agency is not only about selling destinations and experiences but most importantly inspiring Filipinos to be proud of their identity.
“We are calling it the Philippine Experience Program (PEP) which aims to diversify the cultural tourism product offerings we have, spread and equalize opportunities across the regions, maximize domestic tourism, and support the preservation of our country’s heritage, artistic resources, and assets,” she emphasized.
With PEP, every region has a holistic and enhanced tourism circuit that includes food and gastronomy, health and wellness, and living cultures among others.
Pamintuan added that tourism is a shared responsibility that only works best if there is cooperation, coordination and collaboration among various stakeholders.
“It is great to be back in business but there is still so much to be done and we recognize the crucial role of local government units, private entities and other government agencies in making things happen for the benefit of all tourism stakeholders,” she furthered.
Meanwhile, NPF Executive Director Gertie Duran-Batocabe shared that Tarlac was chosen as among the 14 provinces for the exhibit because of its strategic location.
“Tarlac has always been a cradle of culture and heritage in the Philippines which provides a distinct experience for those visiting the area,” she added.
Cultural items on display include the traditional works of the province’s Abelling Tribe. (CLJD/GLSB-PIA 3)
