(DEAL. SMHCC VP-marketing Neil Rumbaoa, SMHCC executive VP Peggy Angeles, AirAsia BIG head of commercial – Philippies Monica San Juan, AirAsia commercial manager Dana Tan, AirAsia BIG chief commercial officer Victor Kaw, during the contract signing. Contributed Photo)
SM HOTELS and Conventions Corp (SMHCC) partners with AirAsia BIG Loyalty, allowing guests staying at its hotel properties to earn AirAsia BIG Points that can be used to redeem AirAsia flights to over 130 amazing destinations around the world.
AirAsia BIG Loyalty is an award-winning loyalty programme that enables over 18 million AirAsia BIG Members, including more than 8 million Filipinos, to fly to their dream holidays with the BIG Points earned from flying with AirAsia, as well as with over 160 travel and lifestyle partners worldwide, bank points conversion, and now, when they stay at any SMHCC hotel properties at qualifying rates.
These include Taal Vista Hotel, Pico Sands Hotel, Radisson Blu Cebu, Park Inn by Radisson Davao and Park Inn by Radisson Clark.
“We are thrilled for the opportunity to partner with AirAsia through its loyalty programme, AirAsia BIG Loyalty. AirAsia is one of the most dynamic airlines, acclaimed not only in the region but in the world. We look forward to sustaining this partnership, leveraging on each other’s strengths and most importantly enriching the array of benefits we off er to our valued hotel guests,” says SMHCC Executive Vice President Peggy Angeles.
AirAsia BIG Loyalty Chief Commercial Offi cer Victor Kaw adds, “We are very excited about our new partnership with SM Hotels, as this opens up new opportunities for BIG Members to earn BIG Points for AirAsia flights to travel the world. SM Hotels are also renowned for their unparalleled standards of service, so we cannot be prouder to be working together with them.”
Photo shows (L to R) SMHCC VP-Marketing Neil Rumbaoa, SMHCC Executive Vice President Peggy Angeles, AirAsia BIG Chief Commercial Offi cer Victor Kaw, AirAsia BIG Head of Commercial – Philippines Monica San Juan and AirAsia Commercial Manager Dana Tan during the contract signing.
About SM Hotels and Conventions Corporation
SM Hotels and Conventions Corporation (SMHCC) was established in April 2008 with the primary purpose of developing and managing the hotel and convention properties of SM Investments Corporation (SMIC).
The approval of the Articles of Merger between SM Land, Inc. (SMLI) and SM Prime Holdings, Inc. (SMPHI) took effect last October 10, 2013.
The Deed of Exchange resulted in SMHCC being 100% wholly owned by SMPHI.
As of December 2017, the SM Hotels and Conventions Corporation portfolio is comprised of six hotel properties with a combined inventory of 1,510 rooms and over 36,000 sq. m. of leasable convention space. The list of properties under SMHCC includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila, Radisson Blu Cebu, Park Inn by Radisson Davao, Park Inn by Radisson Clark and the SMX Convention Centers.
SM Hotels and Conventions Corporation is guided by its mission to be the leading hotel and convention company in the Philippines and its vision to build and operate hotels and convention centers that take pride in Filipino warmth and hospitality. SMHCC endeavors to meet global standards of consistent, excellent service that create memorable experiences.
About AirAsia BIG Loyalty
AirAsia BIG Loyalty was established in November 2011 and is owned and operated by Think BIG Digital Sdn Bhd, a subsidiary of AirAsia Bhd in collaboration with Aimia Inc. As the loyalty programme for AirAsia, AirAsia BIG Loyalty enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. More than 18 million AirAsia BIG Loyalty Members can earn AirAsia BIG Points on AirAsia flights to over 130 destinations across Asia, Australia and New Zealand and the Middle East, participating hotels as well as retail, e-commerce, travel and lifestyle partners within the region. The loyalty programme makes all seats redeemable by utilising AirAsia BIG Points. Other member- exclusive privileges include 24-hour priority booking for all AirAsia sales.
AirAsia BIG Loyalty was named the Loyalty Programme of the Year in 2016, and won gold for Best Regional Loyalty Marketing Campaign, Best Use of Direct Marketing, and Best Use of Social at The Loyalty & Engagement Awards 2016. In 2018, it received the Best Use of Technology Award at the 10th Annual Loyalty Conference and Awards.
The AirAsia BIG Loyalty app is available for download from the Apple App Store and Google Play Store. For more information on the mobile app plus other updates, log on to airasiabig.com or follow AirAsia BIG on Facebook, Twitter and Instagram.
About the AirAsia Group
AirAsia, the world’s leading low-cost carrier, services an extensive network of over 130 destinations across Asia Pacific. Since starting operations in 2001, AirAsia has carried more than 500 million guests and grown its fleet from just two aircraft to over 200. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand and the Philippines as well as India and Japan, servicing a network stretching across Asia, Australia and New Zealand, the Middle East and the US. AirAsia has been named the World’s Best Low- Cost Airline at the annual Skytrax World Airline Awards nine times in a row from 2009 to 2017. AirAsia was also awarded World’s Leading Low-Cost Airline for the fifth consecutive year at the 2017 World Travel Awards, where it became the inaugural recipient of the World’s Leading Low- Cost Airline Cabin Crew award.
