KSK Trade Fair in SM City Olongapo Central. Contributed photos
OLONGAPO CITY — According to the World Economic Forum, by 2050 the global demand for food will be 60 percent greater than today. With this projection, the agricultural sector needs to increase the production of safe and quality food, while preserving the natural resources that agricultural productivity depends upon.
This is the reason why SM Foundation (SMFI) is committed to providing a holistic approach in enabling farmers under the Kabalikat Sa Kabuhayan on Sustainable Agriculture. This program stems from the organization’s belief that food security can be achieved by helping the grassroot communities achieve a competitive and viable agricultural enterprise, which in turn greatly contributes to the maintenance of a thriving rural economy.
Under the program, the farmers are provided with training on modern farming technologies that would help them produce and sustain bountiful harvests. The participants are also given KSK Agri Starter Kits which include vegetable seeds and other farm implements—enough to cultivate a 100–sqm. land space for their agri-plot assignments.
In addition to the agri-technology training, farmer-graduates are also provided with market linkages to help in boosting their social enterprises which in turn provide economic opportunities in their respective areas. Just recently, they participated at the SM KSK Trade Fair, a two-day monthly sales exhibit initiated by the SMFI and SM Supermalls.
Through this initiative, the KSK participants are given a chance to experience institutional selling by providing them with an avenue to sell their produce – which were planted and harvested using their agri starter kits, to the mall goers. These produce, composed of vegetables and fruits are cultivated in their backyards or small farm lots. Proceeds from thesale are used by the participants for their next cropping and to sustain their household expenses.
The recent KSK Trade Fairs were held at SM City Baguio, SM City Cabanatuan, SM Center Dagupan, SM City Pampanga, SM Nueva Ecija, SM Olongapo Central and SM City Iloilo.
“As a farmer, I am grateful for this opportunity. I consider this experience as an additional knowledge for improving my agri-enterprise. This opportunity gave me a chance to assess and plan the marketing of my small agribusiness,” KSK Batch 217 graduate Emily Santos of Sta. Ana, Pampanga said.
“We are overwhelmed by the support of the shoppers and particularly SM Employees and Mall Affiliates. Our farmer-trainees are happy and proud with the opportunity since it’s their first time to sell at SM City Iloilo. We are now on the road to making some difference in their lives,” said Elna Romero, owner of Center for Agri-skills and livelihood, Inc.
KSK farmer-participants from Batch 225 of Iloilo said: “We are very honored to be part of this activity, it was successful in terms of determining the quality of our products for sale and the basic knowledge of how to sell these products – which is essential in running a community–based enterprise. Thank you so much to SM Foundation and to our partners for showing us the basics of marketing and selling.”
The said trade fair is in partnership with the Department of Agriculture, Technical Education and Skills Development Authority, Department of Social Welfare and Development, and Department of Trade and Industry.
In addition to the KSK participants, small and medium-sized enterprises affected by the pandemic were also invited to the trade fair to help them bounce back. Furthermore, the event series also served as a venue for partner government agencies to inform the public about their program thrust and services.
