PROJECT TO BOOST TRADE
    PLDT launches ‘Bossing Ako’ in CSF

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    CITY OF SAN FERNANDO – “With the right tools, entrepreneurs in Pampanga will be more successful.”

    Thus said Jerameel Azurin, marketing head of the PLDT SME Nation, as they launched here on Saturday the “Bossing Ako” campaign to encourage the growth of entrepreneurship in the country.

    The launching at the Pampanga’s Best plant in Barangay De La Paz Norte was the first in Central Luzon.

    Azurin said the growth of small-and-medium enterprises in the province had been “largely due to the unique creativity of Pampanga folk.”

    He stressed that the businesses will improve and expand more with the use of PLDT’s ‘Bossing Solutions for Success.’ They are classified into three main categories: Call solutions (telephone, cellphones, etc), internet and web solutions, and security solutions.

     “All these high-tech business solutions are designed to be cost-effective and reliable tools for helping SMEs grow their businesses,” said Azurin.

     The PLDT Watcher, Azurin said, would allow owners to monitor their businesses from their cell phones.

    “Some people do not want to expand their stores because of the fear that they cannot monitor their extension outlet. Now we have the PLDT technology to make your dream to expand possible,” said Azurin. He added that they will also use wireless credit card readers to allow its use in remote areas.

    Darius Hizon, member of the Pampanga Best’s board of directors, is one of the 12 endorsers of the “Bossing Ako” campaign in the country.

    Manny Pangilinan, CEO of PLDT, led the launching of the first-ever Bossing Ako campaign in Metro Manila last June 5.

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