THE CAPITAL City of San Fernando is establishing itself as a significant player in Pampanga’s real estate landscape, supported by strategic infrastructure initiatives and a flourishing property market.
During a recent media briefing held at the Megaworld Capital Town Pampanga sales office, Colliers International presented a report that underscores the city’s remarkable growth trajectory. Over the past year, there has been a notable increase in residential and commercial developments, driven by a surge in investor confidence and advancements in infrastructure.
San Fernando’s strategic location, with easy access to major highways such as NLEX and SCTEX, along with its closeness to Clark International Airport, positions it as an attractive destination for both local and international investors.
Joey Bondoc, research director at Colliers Philippines, highlighted the city’s emergence as a center for mixed-use developments that corresponds with changing consumer lifestyles, showcasing a growing demand for spaces that integrate living, working, and recreational activities. He noted the importance of policy reforms, including revisions to the Right of Way Act, as essential for maintaining this momentum and speeding up infrastructure projects.
The growth observed in Central Luzon is indicative of a larger trend, characterized by transformative initiatives such as New Clark City and the forthcoming Bulacan Airport, which are collectively redefining the region as a burgeoning hub for industry and real estate. Pampanga is gaining traction as a preferred alternative investment destination compared to Metro Manila, attributed to its strategic location and a strong local economy.
With the easing of restrictions and a consistent flow of remittances from overseas Filipino workers, the demand for residential properties in San Fernando is anticipated to increase significantly. Developers are urged to partner with national firms to seize the opportunity presented by large-scale township projects, which are in sync with the region’s rising property values.
Recent infrastructure developments, notably the NLEX-SLEX Connector Road and the expansion of Clark International Airport, are set to boost the appeal of San Fernando and its surrounding cities, including the cities of Angeles and Mabalacat. Bondoc highlighted several potential challenges, including economic uncertainties, high mortgage rates, and rising construction material costs, all of which could hinder the initiation of new projects. Colliers is committed to delivering essential market insights and guidance to assist stakeholders in effectively navigating these challenges.
