The new logo also comes with the recent change in name of the company from “Philippine Long Distance Telephone Company” into “PLDT Inc.” to better represent the company’s current thrust to decisively shift its business to data-driven services.
The elaborate ceremony was bolstered with the concert-performance of the highly popular Pinoy band Eraserheads who rocked the ballroom with their hit songs to the delight of the guests.
In a statement, PLDT, Inc. said it “welcomed a new day with a fresh brand identity that reflects their desire to empower (their) customers who are increasingly embracing digital services in their daily lives.”
The statement also said PLDTSmart has embarked on a three year digital pivot that aims to transform its networks into the country’s most data capable infrastructure delivering a growing array of compelling digital services.
This year alone, the Group has allocated P43 billion for capital expenditures. Around $100 million more in capex will likely be earmarked, following the acquisition of the telecoms business of San Miguel Corp. which included the utilization of the so-called digital dividend, the 700 MHz frequency band.
PLDT and its various subsidiaries such as Voyager Innovation and Talas Data Intelligence are also developing and offering digital and financial technology services that offer the group’s customers higher levels of efficiencies and convenience.
“Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital lifestyle and the country’s growing digital economy,” said PLDT and Smart Chairman and CEO Manuel V. Pangilinan.
“We shall lead the digital revolution by embracing the smart life within the organization, pursuing digital innovations and enabling our customers to go digital in their own ways. The biggest winners will be our customers who will have a growing range of choices at their fingertips,” Pangilinan stressed
New identity
The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.
The new PLDT and Smart logo is shaped like a triangle with the three sides representing the Company’s business pillars – exceptional people, meaningful innovations, and our valuable customers.
The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change.”
“Taken together, these three pillars create tremendous energy that will enable our customers to achieve their limitless potential. The triangle’s three sides support each other. Thus, an inherent strength flows harmoniously among the sides to sustain the structure,” Pangilinan said.
