The summer season continued to be active and energized with the innovative
grassroots sports program of MILO® Philippines, the MILO® Barangay Liga. The
Filipinos’ love for basketball was evident during the summer league, with hundreds of
kids from various barangays showcasing their skills on the court, accompanied with
enthusiasm of the crowd. Players and enthusiasts alike filled the barangay courts with
excitement as the country’s favorite sport slowly reopens on-ground from the pandemic.
“It is with excitement that we welcome again our Champion kids from couch to court,
and see them playing on team setting. At the MILO® Barangay Liga, we see
teamwork, discipline and respect in action. Aligned with the brand’s purpose of
nourishing kids’ journey to success with nutritious energy and inspiration to grow with
sports, the MILO® barangay Liga served as a platform for kids to develop their skills,
build confidence, and become a role model to their peers. More than that, we see a lot
of potential talents that we can hone and build as champions in and outside the court,“
said Carlo Sampan, MILO Sports Executive.
Moms also played a vital part to the Champion journey of their kids, even as they
compete in the MILO Barangay Liga. “Yung mga ganitong activities (MBL) ay malaking
tulong para sa physical and social kids ng mga bata, kaya full support ako sa kanya,”
said Jean Calude Bunagan from Brgy. Tablon, Cagayan de Oro, mother of MBL
participant Jean Jeariel Bunagan. “Aside from giving him words of wisdom and
encouragement, I make sure na kumpleto ang kanyang nutrisyon para sa energy na
kailangan niya sa sports at sa everyday activities niya,” added Bunagan.
MILO® Barangay Liga is well-supported by local government units, as it is aligned with
their development programs for the youth. “Sports is the best way to get them off the
unnecessary or negative influences in the community. It also sends a positive message
to everybody, that the government and private sector can work together for the
development of the kids. Initiatives like the MILO® Barangay Liga are for our next
generation. This is part of our shared legacy with MILO®, and it adds to the positive
perception of the community in engaging into sports. When kids step into the court, kids
just play and be active!,” said Michael Denton P.Aportadera, Officer in Charge, Sports
Development Division in Davao City.
Faced with a new reality and challenges, MILO® Philippines and DepEd has proven to
parents across the country that there are opportunities to adapt and continue their
child’s Champion journey at home. As schools and sports venues start to open up
again, MILO® Philippines is excited to welcome back kids to continue to their Champion
journeys in the upcoming MILO® Summer Sports Clinics. For more details on how to
join, please visit the official MILO® Philippines website.
