Growth isn’t something you achieve alone. In life and in business, it often relies on strong partnerships– connections built on trust and a shared goal for success.
This year, Metrobank reaffirms its commitment to being the trusted growth partner of communities– from businesses that spur the economy, to the individuals working to achieve their life goals – through the launch of the Let’s Grow Together campaign and the #EarlyGIFT Challenge.
Powering the growth of businesses
Metrobank recently launched a short-film entitled “Let’s Grow Together” (Watch the video here). The film recognizes the journey and meaningful connections that the bank has enabled between businesses of various industries in the country who share a common purpose to grow.
Throughout the years, Metrobank has established itself as the preferred financial partner of enterprises that helps unlock new markets, streamline supply chains, and foster mutual growth for both its clients, and in turn, for the bank.
“Our promise continues to be to keep our clients in good hands. That means being a partner and catalyst for their growth. ‘Let’s Grow Together’ is a celebration of the growth journey of businesses through strong and meaningful partnerships that fuel their success. Just as arteries are vital to the circulation and health of a body, these partnerships are vital to the flow and advancement of commerce which in turn helps build our nation,” said Digs Dimagiba, Metrobank Chief Marketing Officer.
By helping businesses grow, Metrobank not only helps propel their success, but empowers them to generate a positive effect within communities as they deliver services to more customers, create more jobs for Filipinos, and ultimately, contribute to the growth of our country.
Metrobank sets up Filipinos for growth through its #EarlyGIFT Challenge
A successful community is not only composed of stable and sustainable businesses – it also needs financially empowered individuals to thrive and succeed. For the bank, being a growth partner means so much more than simply providing relevant financial services to its clients. Metrobank is committed to an advocacy of creating a mindset of financial mindfulness with Filipinos, as it believes that people who are able to manage their finances well are also better able to make better decisions in life.
Over the years, the bank has launched various financial education initiatives through the bank’s financial education platform, Earnest Learning. In 2024, Metrobank introduced G.I.F.T., a new pre-holiday tradition that encourages Filipinos to plan ahead of the holidays using four practical financial principles:
- Get guided with goals: Setting your goals earlier in August gives you more time and a clearer headspace to strategically plan before the biggest spending season or saving opportunity season of the year.
- Invest a portion of your bonus: As you receive your bonus during the holidays, commit to reserving a portion for investments that grow in value.
- Follow a budget: As you find the perfect presents and make celebration plans this holiday season for those who are close to your heart, it is important that you still follow a budget plan.
- Take advantage of deals: The season offers an amazing opportunity to maximize your savings and be more mindful on your spending by keeping an eye out for value-based offers.
This year, Metrobank is taking the next step with the introduction of the #EarlyGIFT Challenge- encouraging Filipinos to take concrete action towards their dreams.
“We aim to make more financially resilient Filipinos and this mindset change can start by making August as the new Financial Resolutions Month. If you wait until the new year to make your new year resolutions, you are more likely to be one of the 8 out of 10 people who are not able to fulfill them. That’s because you would be making your resolutions after the biggest opportunity to save or spend purposefully would have passed during the holidays. Whilst August is usually known for the start of the ghost month, we believe that it can be a time to be proactive, not passive. A time to take charge of the life you want to build by starting with a simple action of setting at least 1 goal early before the holidays, that’s an early gift you can give to yourself,” said Dimagiba.
To join the #EarlyGIFT challenge, all one needs to do is follow these steps:
- Write down one goal they truly want to achieve in the next 12 months;
- Share it on social media with the hashtag #EarlyGIFT; and
- Invite their family and friends to do the same by tagging them on the post.
By turning goal-setting into a public commitment, the campaign hopes to create a ripple effect of early action and financial mindfulness across communities.
With the gift of an early start, and the right financial guidance, Metrobank aims to help empower Filipinos to take proactive steps towards their goals now – ensuring a more secure and prosperous future.
ABOUT METROBANK
Metrobank is the country’s second largest private universal bank in terms of assets that empowers both retail and business clients with customized financial products and services fit to help reach their goals and full potential. To know more and get the latest on Metrobank, visit our website, https://www.metrobank.com.ph/home and follow our official social media pages on Facebook, X, Instagram, and Tiktok.
