MANILA, Philippines, June 25, 2025 — Property giant Megaworld, the country’s largest developer and operator of homegrown Filipino hotel brands, through its hospitality arm Megaworld Hotels & Resorts, is partnering with Accor, a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts.
Known for its hospitality brands such as Sofitel, Fairmont, Raffles, Swissotel, Pullman, Mövenpick, and Mercure, Accor as a partner will extend its expertise in the operation of select hotel brands under Megaworld Hotels & Resorts. The partnership will also bring in Accor’s standards in guest services, as well as in terms of the reservation system.
Moving forward, this will also open up the select properties’ inclusion in Accor’s loyalty program, ALL ACCOR, so that hotel guests will be able to earn points and other perks when booking in these hotel properties.
Belmont Hotel Mactan will be the first property to transition into Mercure Mactan Cebu as a franchise within the 30-hectare The Mactan Newtown township in Lapu-Lapu City, Cebu this year. Mercure is one of the more than 40 hotel brands currently under Accor’s portfolio.
“We are honored to collaborate with a top-notch hospitality group like Accor, which has established global industry leadership for its diverse and extensive portfolio, strong business performance, strategic growth initiatives, and sustainability practices. With Mercure Mactan Cebu, we aim to redefine Cebu’s tourism landscape by combining our group’s local expertise with Accor’s global leadership in hospitality. Mercure Mactan Cebu will not only enhance the Mactan Newtown development as a destination of choice but also play a pivotal role in driving tourism growth and stimulating the local economy; opening opportunities for better returns for immediate stakeholders and supporting a thriving local community,” says Cleofe Albiso, managing director, Megaworld Hotels & Resorts.
Commenting on the partnership, Andrew Langdon, Chief Development Officer, Asia, Accor, said: “We are accelerating the growth of our Premium, Midscale & Economy (PM&E) Division with a focused strategy to expand in sought-after destinations across Asia. The Philippines remains a vital market for us, and the signing of Mercure Mactan Cebu is fully aligned with our ambition to meet the growing demand for hotels that serve both leisure and business travellers, driven by the continued rise of bleisure travel. With Mactan-Cebu International Airport among the country’s leading gateways, Cebu is fast emerging as a preferred destination for domestic and international visitors. We are proud to bring this locally inspired hotel to life in collaboration with Megaworld, a leading urban community developer with a strong track record of uplifting communities and contributing to national progress.”
Currently, Megaworld Hotels & Resorts has 13 operational hotel properties with around 7,000 hotel rooms in some of the country’s key tourism destinations in Metro Manila, Tagaytay, Cebu, and Boracay. These include properties under the Richmond Hotel brand (Richmonde Hotel Ortigas, Eastwood Richmonde Hotel and Richmonde Hotel Iloilo), Belmont Hotel brand (Belmont Manila, Belmont Boracay, Belmont Mactan), Savoy Hotel brand (Savoy Manila, Savoy Mactan, Savoy Boracay), Hotel Lucky Chinatown, Twin Lakes Hotel, Kingsford Hotel Manila, and Grand Westside Hotel.
In the next three years, seven more hotel properties will be opened in Palawan, Pampanga, Bacolod, and Iloilo, among others, bringing Megaworld Hotels & Resorts’ hotel properties that are operational to 20, bringing the company’s total room count to 9,000. These include Chancellor Hotel Boracay, Belmont Hotel Iloilo, Kingsford Hotel Bacolod, Savoy Hotel Palawan, Paraguay Sands Palawan, ArcoVia Hotel, and Savoy Capital Town Pampanga.
Last year, Megaworld Hotels & Resorts made a historic milestone when it opened the 1,530-room Grand Westside Hotel in Parañaque City, the Philippines’ biggest hotel development in terms of total room count.
