CITY OF SAN FERNANDO – A new chapter in Philippine real estate begins June 3 with the official launch of Mapiles AI, the country’s first AI-powered and Filipino-developed property intelligence platform, in ceremonies held at Orchids Garden here.
Mapiles AI is the Philippines’ first AI-driven real estate platform that integrates automated property matching, real-time AI-assisted customer service, CRM tools for brokers, and an advanced scoring system for evaluating property value.
The platform, built by renowned real estate technopreneur Dr. Joliber P. Mapiles, introduces a smart, data-driven approach to property transactions – aimed at streamlining the experience for buyers, brokers, banks, and developers alike.
“We didn’t build Mapiles AI because the market needed another listing site. We built it because the industry needed a real solution – something that addresses fragmented data, buyer confusion, and developer miscalculations,” said Dr. Mapiles, a real estate educator, technologist, and entrepreneur with more than two decades of industry experience.
AI as the New Broker
Designed from the ground up to solve key pain points in the real estate industry, Mapiles AI uses machine learning and artificial intelligence to match buyers with properties that suit their income level, budget, and location preferences – cutting through thousands of irrelevant listings in seconds.
One of its standout features is a conversational AI chatbot that acts like a digital real estate consultant, providing real-time information about properties, developers, sample computations, and nearby landmarks.
It also introduces the MAPILES Score, a proprietary scoring system that evaluates every listing based on a matrix of data points – including price fairness, location appeal, developer reputation, quality of finishes, and available amenities.
“The MAPILES Score brings transparency to a market that often leaves buyers guessing. It’s our way of making data work for Filipino families and real estate professionals,” Mapiles stressed.
From Regional Pilot to National Rollout
While the platform is initially launching in Pampanga – a province currently undergoing rapid urbanization and real estate growth – it is already expanding to Bulacan, Tarlac, and Bataan, with full nationwide rollout planned before the end of the year.
According to Dr. Mapiles, every dropdown menu, search filter, and valuation tool in the system is fully localized and supported by a comprehensive property database covering Philippine towns, barangays, subdivisions, and developers. “Mapiles AI is proudly Filipino. It’s built by real estate people, for real estate people – from OFW families to corporate developers,” he added.
Event Gathers Industry Stakeholders
The launch event brought together real estate brokers, bankers, LGU representatives, property developers, and technology partners from across Central Luzon.
Demonstrations of the platform’s features drew praise from industry observers who see great promise in its integrated scoring system and intelligent automation. “If this works the way it promises, it could redefine how we do business in real estate,” said one broker who attended the demo.
A Vision Beyond Sales
Dr. Mapiles, who also leads the award-winning Mapiles Realty, emphasized that the platform is more than just a tool for sales – it’s a vision for a more transparent and empowering industry.
“This is about restoring trust, simplicity, and fairness to a process that has become too complicated. We’re not just listing properties. We’re empowering people to make smarter decisions backed by intelligence and local insight,” he concluded.
Press release
