Home Headlines Mabuhay Miles, SMAC renew partnership to enhance loyalty rewards

Mabuhay Miles, SMAC renew partnership to enhance loyalty rewards

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At the signing ceremony to formalize the partnership renewal are (standing L-R): Gilbert Simpao - VP for Marketing, SM Store; PAL AVP for Loyalty (Mabuhay Miles) Gino Ricardo M. Domingo; Yaracel Macalindong, VP for Sales and Marketing, SMAC; Jonathan Chua, AVP for External Partnerships, SMAC; PAL SVP, chief supply chain officer and DPO Alvin Kendrich O. Limqueco; PAL VP for Marketing Alvin M. Miranda; and PAL VP for Sales Salvador C. Britanico, Jr. Seated (L-R) are Jonathan Ng, CFO SM Retail; Kevin Hartigan-Go, COO SMAC; Hendrik Sy, executive director, SM Group; PAL Holdings Inc. president and COO Lucio C. Tan III; PAL president and COO Capt. Stanley K. Ng; and PAL OIC EVP general counsel Atty. Carlos Luis Fernandez. Contributed photo

MANILA — Mabuhay Miles, flag carrier Philippine Airlines’ (PAL) frequent flyer program, has announced the renewal of its successful partnership with SMAC (SM Advantage Card), a collaboration that started in June 2022. This alliance brings together the two largest loyalty programs in the country.

Mabuhay Miles continues to set the standard in the travel industry as it offers exclusive travel perks and exceptional service, ensuring that members enjoy the rewards and benefits they deserve.

“This partnership represents more than just a synergy between two esteemed brands; it signifies a commitment to enhancing the lives and experiences of our loyal customers, setting a new benchmark for the industry.” PAL president and COO Capt. Stanley K. Ng said. “As we embark on this renewed journey together, we extend our heartfelt gratitude to everyone who has contributed to making this partnership a reality.”

“For more than 20 years, SMAC has been guided by a commitment to service excellence and we’ve been offering unparalleled shopping experiences to our valued members. We are grateful to have found a partner in PAL Mabuhay Miles that shares our values and dedication to providing the best services and fostering customer loyalty,” enthused SMAC COO Kevin Hartigan-Go.

The new partnership also introduces an improved conversion rate where members can enjoy increased value with their SMAC Points and Mabuhay Miles. Effective September 1, the conversion structure of SMAC Points to Mabuhay Miles and vice versa will now be higher. This will now allow the members to shop more and fly more.

For more information about Mabuhay Miles and SMAC programs, please visit https://www.philippineairlines.com/about-us and https://smac.ph/. Press release

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