CLARK FREEPORT – The Department of Trade and Industry (DTI) has announced the holding of Likha ng Central Luzon 2019 at the Mega Trade Hall of SM City Megamall in Manila from October 2 to 6.
During the “News at Hues” media forum organized by the Pampanga Press Club in cooperation with Park Inn by Radisson Clark on Tuesday, Sorina Aldana, DTI assistant regional director, said at least 170 micro, small and medium enterprises (MSMEs) will join this year’s Likha, which is on its 21st year.
Aldana said DTI has partnered with Philexport Region 3, the Regional Development Council which has all seven Central Luzon governors as members, the Central Luzon Growth Corridor, and their attached agencies.
Aldana said Likha ng Central Luzon 2019 will be the culminating activity of the year-round assistance by DTI to MSMSEs by providing them a venue to promote their products.
“Our aim is to attract not only local consumers but also institutional buyers,” she added.
Aldana said last year, Likha had 150 exhibitors and sales of over P60 million. She said for this year, there will be 170 exhibitors coming from the seven provinces of Central Luzon and the target in sales is expected to exceed last year’s.
Aldana explained that included in the promotion of Likha is the branding of every provinces or giving them a unique tag line like Aurora, Galing-Bataan, Tatak Bulakenyo, Taas Noo Novo Ecijano, Love Pampanga, Natural Tarlac, and Zambales Finest.
She added that the best of the best of Central Luzon will be showcased at Likha including a lot of processed foods meat, dairy, pastries, sweets and peanuts.
She also said furniture, home and holiday decors, wearables, organic and cosmetic products will also be exhibited.
Aldana said DTI will distributing materials and will be featuring product demos during the duration of the five -day exhibit as well as a booth that will answer inquiries.
Meanwhile, information officer Warren Serrano, announced that DTI will hold a kick-off event for the upcoming SEA Games from Oct. 17 -18 at the ASEAN Center here.
Dubbed: Central Luzon Expo, the two-day event will showcase best products of the region.
“We have provincial booths, business to business matching, job fair, and exhibit of the seven provinces,” he said.
