The Land Bank of the Philippines (LANDBANK) is ramping-up efforts towards
expanding financial inclusion in the country with the nationwide rollout of the
LANDBANKasama Program that will provide basic banking services in far-flung and
underserved communities, also known as Geographically Isolated and Disadvantaged
Areas (GIDAs).
The LANDBANKasama Program was launched as part of the state-run Bank’s Digital
Financial Inclusion Caravan on 18 January 2024 with simultaneous events in 11 sites
nationwide in the provinces of Batanes, Tarlac, Quezon, Oriental Mindoro, Camarines
Sur, Bohol, Negros Occidental, Leyte, Cagayan de Oro City, Davao del Norte, and
Sulu.
The new LANDBANKasama Partners tapped in these sites will add to the Bank’s
1,113 accredited local partners operating 1,870 cash-out terminals as of December
2023.
The LANDBANK Digital Financial Inclusion Caravan, which promotes digital banking
and the habit of saving through financial education, introduced the LANDBANKasama
Program and the new LANDBANK PISO Plus, among the Bank’s latest offerings.
“The LANDBANK Digital Financial Inclusion Caravan represents our steadfast
commitment to fostering financial inclusion and empowering the underserved. We
will continue to leverage on meaningful partnerships and digital technology to reach
and serve even the farthest corners of the country,” said LANDBANK President and
CEO Lynette V. Ortiz.
Expanded financial access through LANDBANKasama Program
To ensure financial access even in the most remote and underserved areas,
LANDBANK is expanding its strategic partnerships with local players—client
cooperatives, associations, rural banks, local government units (LGUs), micro, small
and medium enterprises (MSMEs), and private entities, among others—to provide
basic banking services on behalf of the Bank.
LANDBANKasama is a rebrand of the Bank’s Agent Banking Program (ABP), which
better captures the goals of the Program in creating strategic points of banking
access and promoting collaboration among local players towards expanding financial
inclusion.
LANDBANKasama Partners provide services such as cash withdrawals, cash deposit,
fund transfers, bills payment, and balance inquiry, while helping to save on
transportation costs for clients who previously needed to travel to other towns and
cities for these basic banking transactions.
The program benefits beneficiaries of the Conditional Cash Transfer (CCT) Program
of the National Government, as well as government employees, teachers, students,
and other private clients from underserved communities.
Banking and saving made easier with PISO Plus
the LANDBANK Mobile Banking App, during the rollout of the Digital Financial Inclusion Caravan in the
Municipality of Mayantoc in Tarlac.
To encourage more Filipinos into the habit of saving, the Bank also launched its
newest product, the LANDBANK PISO Plus, which is a basic deposit account that
interested customers can conveniently open online through the LANDBANK Mobile
Banking App (MBA).
With no initial deposit and no maintaining balance required, opening a LANDBANK
PISO Plus account provides customers instant access to the Bank's other digital
banking services. These include fund transfers, bills payment, e-commerce
transactions, and cardless withdrawals through the LANDBANK MBA.
There is also no required average daily balance for the account to earn interest.
Alongside a virtual Visa Debit Card, customers can opt to obtain a physical card for a
nominal fee.
