InLife, the country’s largest Filipino-owned life insurance company, has finalized its acquisition of 100% shareholdings of Generali Life Assurance Philippines (Generali), following the regulatory approvals from the Insurance Commission and the Philippine Competition Commission. This strategic union brings together two organizations with rich histories and shared values, forming a blended family poised to redefine industry standards and deliver unparalleled customer service.
InLife and Generali formalized the acquisition by signing the agreement on May 23, 2025, at the InLife Building in Makati.
“This acquisition represents more than just the combination of two companies; it’s the coming together of two cultures, two legacies, and two teams committed to a common purpose,” said InLife Executive Chairperson Nina D. Aguas. “We are building a new organization that honors our past while embracing the future, with a relentless focus on serving our customers better than ever before.”
The integration process will be a collaborative effort, requiring full support and commitment from all stakeholders. The success of this transaction hinges on open communication, mutual respect, and a shared investment in building a cohesive corporate culture.
“Generali will continue to operate as a separate subsidiary of InLife but will align under a unified strategy focused on innovation, excellent customer experience, and complete life and health protection solutions. Our existing services, contracts, and points of contacts will remain unchanged,” Aguas added.
As the newly combined entity moves forward, we remain steadfast in our dedication to deliver exceptional customer experiences. The merger is a testament to the companies’ shared vision of creating a more agile, customer-centric organization that is well-equipped to navigate the evolving landscape of the insurance industry,” Aguas said.
Aguas also announced the appointment of Noemi G. Azura as the President and CEO of the new subsidiary effective immediately. Azura, currently InLife’s Corporate Solutions Head, previously led Insular Health Care and transformed it into one of the fastest growing HMOs in the country.
“I am confident that under Noemi’s leadership, our new subsidiary will chart its own successful path and carry our mission of leading Filipinos to a Lifetime for Good,” said Aguas. “This reinforces our strategy to expand our presence in group insurance and health services, backed by the combined strength of InLife and Generali.
