Amidst the current pandemic where the hospitality industry has been hardest hit, a Philippine based company came into being to focus on assisting small and medium sized hotels and resorts, in boosting sales and improving their management capabilities.
SMS Hospitality Network has set its targets to streamline sales and distribution channels for its client hotels, resorts and other leisure and lifestyle outlets, to reduce costs and maximize profits. Part of its services, apart from streamlining existing sales and reservations systems, is to offer hotel management contracts to free its property owners of several challenging factors.
SMS Hospitality Network is founded by travel industry veterans Nikki Rocha as President and CEO and Francis Asuncion as its Managing Director. Together with a team of consultants and senior staff, it has an accrued total of over 100 years of hospitality experience from hotel, online travel, and destination marketing.
“SMS’ main focus is to make a profit for the owners. We believe in healthy hotel management. It is not just about selling the lowest to gain higher market share but with a right balance of market mix, creating the demand, selling at the right distribution channel, at the right time and improving visibility and operations efficiency will help improve the hotel’s occupancy and will eventually increase the average rate” explained Rocha. “Introduction of corporate accounts and travel trade business through the hotel’s own booking system, will give the hotel a higher achieved rate. It opens up the hotel significantly to B2B and B2C businesses”
One interesting feature of SMS is its capability to provide technology to reflect the most relevant and up to date report in revenue management. Its expertise also considers vital partnerships in marketing and destination promotions in the all-important digital platforms.
Initially, it has established strategic relationships with Rakuten Travel Xchange, StreetGooser and COTECNA -all experts in their respective fields globally. SMS will link its small and medium sized portfolio of hotels and resorts to strong international networks.
SMS offers a professional comprehensive hands-on hotel management agreement or strictly consultancy service with easy to understand contracts.
“Our years of experience and market knowledge of the hospitality scene puts us in a stronger position to offer what our local hotels and resorts badly needs. The important thing is we build and work on a partnership for a successful venture,” added Rocha.
SMS Hospitality Network is located at 2105-A, 21st floor, West Tower, Tektite Towers (formerly Philippine Stock Exchange Centre), Exchange Road, Ortigas Center, Pasig City. Visit their website: www.smshospitalitynetwork.com for more information about their products and services.
