Calls on customers to take part in climate action
Metro Manila, Philippines 28 September 2022 — In line with its commitments to climate action, Globe today launched Climate Champions, a new mobile game that aims to encourage the company’s millions of customers to make sustainable choices in their consumption of goods and services.
As a leader in sustainability and environmental, social, and governance (ESG) practices, Globe continues to push for climate education and action. Through the Globe Climate Champions mobile game, the company utilizes gaming as a platform to promote climate action.
Globe Climate Champions is a mobile running game that equips Filipinos with practical tips on how they can reduce their carbon emissions in their everyday activities. It challenges players to run to the finish line at the shortest possible time, with the chance to receive speed boosts by picking up trash along the way.
Players can further shorten their run time if they select eco-friendly choices at the lifestyle quiz at the end of each round. They’ll also learn trivia on how to better care for the environment. More rounds played will unlock assorted prizes that encourage people to live a more eco-friendly lifestyle by shifting to digital transactions.
The launch of Climate Champions is part of Globe’s commitment to the United Nations Sustainable Development Goals (UN SDGs), specifically SDG 13 on Climate Action, the United Nations Global Compact (UNGC) Principles, the Science Based Targets Initiative (SBTi) Business Ambition for 1.5°C, and the United Nations Framework Convention on Climate Change (UNFCCC) Race to Zero campaign. The Globe Group is also an early participant in the Race to Zero campaign, which drives its Net Zero ambitions.
“Responding to the risks and effects of climate change is a shared responsibility. This game aims to raise awareness on what actions contribute to caring for the environment,” said Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer.
Meanwhile, as esports continues to grow in the Philippines, Globe ensures that gaming becomes purposeful by matching games and gamers with relevant causes to support.
“We have always believed that gaming in the Philippines goes beyond gameplay. Globe Climate Champions empowers Filipinos to live sustainably by breaking down the long-term aspiration into short-term actions, all through a gamified experience that encourages conscious daily life changes,” said Ralph Aligada, Head of Globe Gamers and Esports.
The new Globe Climate Champions mobile game can be accessed through the New GlobeOne, GCash, and the KonsultaMD apps. Team Globe of Good brand ambassadors June Mar Fajardo and Kuya Kim Atienza are some of the first advocates to invite the public to play the Globe Climate Champions mobile game.
Encouraging the community to commit to sustainability
Coinciding with the Globe Climate Champions’ launch is Globe’s launch of the nationwide search for Globe Kali ‘Kada, which aims to look for citizens championing sustainable practice
“As we launch our nationwide search for Kali ‘Kada, we are sending the message that anyone with a true heart for the environment can be a champion for change. We are excited to help uncover a new breed of changemakers who will inspire others to commit to a more sustainable lifestyle,” said RG Orense, Globe Digital and Social Channel Strategy Head.
Globe has deployed more than 8,500 Green Network Solutions nationwide to reduce its operational emissions and has shifted 14 key facilities to renewable energy through Retail Electricity Supply Agreements (RESA) with renewable energy suppliers. It also invests in climate tech solutions to enable employees and customers with innovations that can help them contribute to climate action.
“As we continue to operationalize our climate action strategies and aggressively move towards our goal of Net Zero by 2050, we encourage our customers to contribute to caring for the environment in their own way. As part of our commitment to uplift Filipino lives, the Globe Group has committed to operate responsibly and help make the Philippines a livable and sustainable nation for generations to come,” adds Crisanto.
To learn more about Globe, visit www.globe.com.ph.
