Taguig City— The 42nd Agora Awards held at the opulent Shangri-La Fort on January 19, 2024, surpassed expectations, culminating in an evening of glamour and the celebration of unparalleled achievements in the dynamic field of marketing. The carefully curated theme, “Speckles: Celebrating Outstanding Uniqueness in Philippine Marketing,” permeated every aspect of the event, living up to its promise of spotlighting excellence.
In the prestigious Marketing Enterprise Category, the spotlight shone brightly on the following distinguished Enterprise winners:
Outstanding Achievement in UN-GCNP Advocacy Marketing: Morination Agricultural Products
Outstanding Achievement in Advocacy Marketing: Newport World Resorts
Marketing School of the Year: Polytechnic University of the Philippines and De La Salle University
Marketing Agency of the Year: Gigil
Outstanding Achievement in Export Marketing: Calfurn Manufacturing Philippines Inc.
Marketing Company of the Year: Unionbank of the Philippines
Meanwhile, the Marketing Luminaries Category stole the scene, honoring remarkable individuals who have left an indelible mark on the industry:
Outstanding Achievement in Marketing Education: Emilio Macasaet III (Ateneo Graduate School of Business)
Outstanding Achievement in Entrepreneurship Large Scale: Derrick Tan (Magna Prime Chemical Technologies Inc.)
Outstanding Achievement in Entrepreneurship Medium Scale: Dr. Carl Espino Balita (Dr. Carl E. Balita Review Center)
Outstanding Achievement in Entrepreneurship Small Scale: Joey Espiritu (Tent King)
Outstanding Achievement in Marketing Management: Lito Villanueva (Rizal Commercial Banking Corporation)
Outstanding Achievement in Overseas Marketing: Isabel Louise Liamzon Regino (Holition Ltd)
These featured winners have not only demonstrated exceptional excellence, innovation, and dedication in their respective categories but have also become trailblazers embodying the spirit of the Agora Awards’ commitment to celebrating exceptional Filipino marketing.
The 42nd Agora Awards, meticulously organized by the Philippine Marketing Association (PMA), marked yet another triumphant season of acknowledging and honoring the true luminaries in the marketing community. The awards ceremony, graced by industry leaders, marketing professionals, and esteemed guests, served as a glittering testament to the vibrancy and dynamism of the Philippine marketing landscape.
As the curtains close on this season’s Agora Awards, the PMA extends its heartfelt congratulations to all the featured winners and expresses sincere gratitude to everyone who contributed to the event’s resounding success. The Agora Awards continues to be a hallmark of prestige, recognizing those who go beyond the ordinary to make significant contributions to the glamorous world of marketing.
For further inquiries and media contact, please reach out to: The Philippione Marketing Association Secretariat- Carmela Reveliza at Tel No. 851-86341 or Viber No. 0917-8818762.
