ANGELES CITY — The demand for hair waxing has increased over the years and even more so during the quarantine situations rediscovering the liberty to go bare and hairless at home.
Vanity Connections, a home-grown boutique selling multi-brand products on personal care and grooming,recently introduced its flagship product Kiss Wax under Fleur Naturals.
Beatrice Paola Siy, owner of Vanity Connections and Fleur Naturals, said that as early as the onset of the quarantine in March, Wilma “The Bulbolizer” and “waxer of the stars” approached Vanity Connections and offered her to be an exclusive distributor for the Kiss Wax and open Fleur Naturals.
“She (Wilma) told us that the pandemic is a perfect time to sell hair remover in retail since people are hesitant to go to the salons and have their unwanted hairs removed,” said Siy.
“Due to numerous recommendations from our family and friends and the viability of the business proposal, we gave it a shot and started selling her salon-use all-natural honey wax.” Siy added.
Kiss Wax is made of all-natural and organic ingredients offering two kinds of hair wax remover — the cold wax and the all-in-one warm wax.
“Our products can be used to remove unwanted hair on the face, back, arms, armpit, legs, and bikini area. Since our products are made from all-natural ingredients, they can be used for all types of skin and high–risk persons such as the pregnant, those breastfeeding, and persons seeking medical treatments,” said Siy.
“The difference between the two is that the cold wax can be used without heating and using strips. Both products are selling at P230 retail price,” Siy added. “We also have reseller and distributor packages from P125 for 500 tubs to P200 for 12 tubs minimum.”
Siy said hair waxing can remove hair at the root for an average of three weeks while giving the skin a gentle exfoliation at the same time, as opposed to shaving and using depilatory creams which have various effects from razor burns, hair ingrown, and chemicals that can irritate sensitive skin.
“The hair regrowth is finer and sparser. Although it can be moderately painful, as hair is indeed being ripped out at the root, it becomes more tolerable over time,” said Siy.
“The practice of hair removal has spread widely to symbolize emancipation of women. Women feel more confident to show off their skin through hair removal. It has also helped women gain their confidence in their sexual relations with their partners,” Siy added.
Fleur Naturals’ Kiss Wax products are exclusively distributed by Vanity Connections with physical stores at the following locations:
Angeles City Branch
Nepo 1 Building, Hilda St., Nepo Commercial Center, Ground Floor, #27 Piknik Avenue
Baliuag Branch
Stall #8, St. Augustine Bldg., Cagayan Valley Rd., Poblacion Baliuag, Bulacan
San Fernando Branch
Emerald Business Center, Mac Arthur Highway, Dolores, City of San Fernando, Pampanga (Beside Starbucks St. Francis)
Sta. Ana Branch
248 A. Pangan St., San Joaquin, Sta. Ana, Pampanga (Beside Mr. A Fitness Gym/Rancho’s BBQ)
Camiling, Tarlac Branch
Glamour Plus Camiling Romulo St., Poblacion A, Camiling, Tarlac
Fleur Naturals products are also available through its official social media accounts @fleurnaturalsph on Facebook and Instagram.
